 |
| only few of the many articles the most famous beauty magazines have dedicated to erbe. |
 |
| japan recognizes the integrity and beauty of our products |
 |
| The famous Audrey magazine describes Erbe as the"cosmetics cult"made in Italy |
Carmen Miraglia,president of the
company, states:
"Growing up in Italy it was customary to be acquainted with the natural
healing methods from the folk medicine, everyone knows that Chamomile soothes
and Rosemary stimulates. These plants are our foundations applied in the
everyday life, including beauty receipts used for centuries and improved
overtime. As a former product developer, for other cosmetic companies, I became
more and more disenchanted with this world of ordinary formulations with no
functional activity but only for commercial purposes. I felt I had to go back
to what I knew best, personalized natural formulations, ready to use receipts
for beauty and personal hygiene, based on extremely pure ingredients and
without additives or chemicals but no shelf life. They were classic
preparations previously available only custom made in local pharmacies. Soon my
small artisan activity became a business and started researching for the
appropriated additives to incorporate in my formulations, without altering or
diminishing the effects of the botanical ingredients but, enhancing their
efficacy to convey and maintain the properties of our herbs, roots and flowers.
There are
“chemicals” deriving from plants and “transformed” into a preservatives or
antibacterial that may complete or enhance the functional activity of the
plants. Essential oils, in their pure form and extracted in a safe way, are
great preservatives and anti-oxidants, if we extract the active principal of
the Lemon, we obtain the “ascorbic acid” used as a preservative and so on. Many
plants, once they go under a transformation process may assume a fantasy name,
we rigorously select the additives to incorporate in our products. The process
of “transformation”, of vegetal origin ingredients, is fundamental to realize
our line of products.
We rely on the work of family owned
business for years who are determined to continue and maintain a traditional
method of manufacturing passed on from generation to generation. We work very
close for over 25 years now. Actually the new generation is more dedicated to
quality, they have chosen to improve and grow with particular attention to
quality and integrity. From our sources of the plants, their transformation and
their employment, we control every aspect of production, including our
packaging and designs. My suppliers, my graphic designer, my lab collaborators
and I have formed a trustworthy team and by learning from each other, we create
these products that are designed to be safe, functional and pleasant to use.
Another
great extract taken by Ms Miraglia last interview with Monthly Express;
http://erbeitalianskincare.blogspot.it/2014/03/i-remember-as-young-girl-in-summer-my.html
- What was the
catalyst for you to start your company?
“My work is the testimony of an ancient tradition
of Italian Herbalism.
From a dream of quality, herbs and alchemy came a business.”
Born into a centuries old tradition I refined my knowledge studying herbs and
their therapeutical benefits for the health and beauty, with herbalist monks in
the Italian country side.This allowed me to discover and access a vast library
of information and philosophy of the Authentic Italian Beauty Culture, with all
its history, practices and work of herbalist monks and physicians from the 15th century.
Part inherited part collected, I accumulate a considerable knowledge and
methods of the phyto/aroma cosmetics, improving and optimizing classic
formulations, combining science with nature to make the world’s finest
cosmetics and perfumes. After spending several years working in the family
pharmacy, where each cream was made of fresh fruits, essential oils and herbs
with no preservatives that expired after two to three weeks. I remember as a
young girl in the summer my aunts making me creams out of fresh herbs and
fruits and how amazing that was every summer. I expanded into making custom cosmetics
for some of Italy’s leading families. These custom cosmetics caused a
sensation, being that each product was custom blended specifically for each
client’s skin type. Of course all was done on a small scale and before I
dedicate my entire time in developing ERBE, I collaborate part time as a
product developer for some of Europe’s most prestigious cosmetic companies, I
found myself frustrated with the synthetic nature of the products I was
developing under request, so I decided to do what my ancestors have been doing
for centuries and put it in packages and sell it on a larger scale.
- What is the essence of your business and your product line?
ERBE specializes in plants transformation, extractions
and distillation.
Our product lines have their origin in the methods and practices of
Phyto/therapy (healing with plants) and Aromatherapy (healing with essential
oils)
That branch of Aromatherapy known
as aroma/cosmetica uses the power of
penetration through the tissues of the essences, to
establish beauty treatments that are not limited to the
surface of the skin but, to be corrected in a
stable cells renewal process. The
therapeutic properties of the essential oils in pharmacology are also the
foundation of their special and profound action in dermo-cosmetics.
Essential oils perform the function of stimulating the exhausted
tissues, promote cell renewal and maintain constant the level of
purification. The best results are obtained with blends
of essential oils that work synergy with oils or creams or
emulsions and extractions. The most recent research has
developed dermo-cosmetic functional
products based on specific essences for various
treatments that integrate the therapeutic aspect-base with the
aesthetic. More practically, the plants can be considered
as a laboratory containing many chemicals, extractable
in different ways depending on the method used. From each
of these methods it is possible to obtain a final
product with specific requirements
and characteristics, with specific therapeutic indications. The extractive
techniques applied to material of vegetable nature, are
employed as well as for obtaining the pure active principle,
removing unwanted components from the plants. Aroma-cosmetics
are based on the therapeutic action of extracted herbs and flowers and
essentials oils. The sources and quality of the row natural ingredients play a
primary role, harvest must occur in season and in the (balsamic time) when the
plants offer the most of their therapeutic properti
- What
makes ERBE remarkable and memorable?
I think the absolute pure scent of the products
is a consistence positive first approach.
The natural, delicate and elegant smell that
characterizes all our products, is inviting and evocative, creating an
immediate feeling of trust and confidence for a traditional and solid history
of cosmetic manufacturing and not just another cosmetic brand with no other
origin but a lab born chemical product.Texture also plays a big role and after
using ERBE products, the biggest comment I hear “ it really worked for me,
cannot go back to other commercial products” . What is remarkable is
that I still have a faithful and growing clientele for so many years without
ever making an advertising campaign.
- From where or whom do you draw your greatest inspiration?
Of course the first “ maestro” is the work
of famous herbalist physicians from the 15th centuries.
They were the first to codify and create beauty products as we know them today.
But, I must say that the fascinating and charming word of the women in my life
as I was growing up, had the strongest influence in my future chooses. Their
life style, the attention they had towards beauty and health, my mother
exchanging receipts and beauty secrets with friend, and the smell of the
flowers in our evenings promenades, made me realize that that was
the world I wanted to leave in, a simple and elegant life style made of quality
and care.
- What are
some major things you’ve learned while running ERBE?
Confidence and trust are the major assets we have
had all along our retail operation. I learned that people are not just
consumers, I felt all the way that there is a lack of professional skills among
retail operators, they undervalue the power of honesty and loving
approach with clients. Is all aimed to make a quick sale and not to cultivate a
clientele. When I was running the retail operation, I found that people need to
feel unique and important, they have to trust that the product suggested is the
perfect and appropriate product for them. Of course this have to be sustained
by a trained personnel
- What has been your favorite or most poignant memory of
your company to date?
There are many good memories starting with my
clients bringing their teen age children from great compliments I had from
several celebrity clients but, the most moving thing is when I saw people
regaining a youthful skin and appearance a see their total satisfaction and
happiness. I have to admit that most of the people who have been
using ERBE products methodically for a long time, they kept a younger skin and
vs. people who did not.
- Any plans you can share with us about the future of
ERBE?
I see there is an empty space in the market for
true herbal products, I would like to cover that market. There is a growing
public seeking natural products but it is difficult to discern among the many
so called “ natural” “organic” brands. There is a lot of confusion and I feel
is important for me to be distinguished by that type of categories because,
regardless of their claim, in reality most cosmetic company uses the same
commercial bases as everyone else, synthetic or “reconstructed” essential oils
and inert row ingredients. So far ERBE has been recognized as the only brand
reflecting the Authentic Italian Beauty Culture and my plan is try to pursue
this concept with integrity and innovations.
 |
| One of our most recently hand made candles |
 |
| A famous botanical garden close to Rome-Italy |
Based on this simple concept we have formulated some of our best selling products: (to check our comprehensive line of products,please ask us our Erbe products brochure).
-Mallow day cream moisturizer.
Our mallow cream moisturizer is based on an incredible skin discoloration and sun damage protective formula, composed by cloves traditionally used for dark spots, Carrot which is a natural sun protector, jojoba for his emollient action, and yarrow and lavender which together provide a tonifying, astringent and soothing action on your skin.
This formula so conceived helps your skin protect from environmental damages.
A truly protective, soothing, hydrating and toning moisturizer that helps prevent premature aging due to sun damage. Mallow Day Protective Moisturizer is especially prepared for dry, mature skin and irregular pigmentation.
Light and easy to absorb; perfect as a make-up base. Its unique aroma is derived from the essential oil of Clove, an herb traditionally used to prevent age spots and skin discoloration.
Ingredients:
Mallow
|
soothing, refreshing, decongestant
|
Cloves
|
traditionally used to fade dark spots
|
Carrot
|
nutrient
|
Evening Primrose
|
anti wrinkle
|
Jojoba
|
emollient
|
Yarrow
|
tonifying, mildly astringent
|
Lavender
|
soothing, healing
|
Key Benefits:
- Light, hydrating, UV protective moisturizer for face and throat
- Repairing cream for any skin types that have repeated exposure to the elements
- Prevents sun damage and premature appearance of age lines
- Improves faded elasticity and restores the natural tone
- Normalizes irregular pigmentation associated with aging or over exposures
- The light texture is quickly absorbed into the skin leaving it smooth and soft without oily residues
NEROLI OIL
ANTI-OXIDANT,SOOTHING
COMBINATION, SENSITIVE, UNEVEN SKIN TEXTURE
Neroli Oil
is highly hydrating and toning with anti-oxidant and purifying qualities to
prevent premature aging and dehydration, soothe irritations, revitalize dull
relaxed skin, refine pores and restore a clear and luminous complexion.
-Chamomile
eye contour
The authentic
Italian beauty culture treats the delicate skin around your eyes.The synergic
healing action of the following plants and flowers creates your ideal eye
treatment and make-up base.
Chamomile;
anti-inflammatory, treats capillary fragility, helps calm eczema
Mallow;
healing, decongestant, helps prevent age lines and reduce eye swelling.
Calendula; treats dry and flaking skin, softens ad prevents dehydratation.
Horse chestnut-improves circulation
Karite'; a natural emollient and anti wrinkle.
Jojoba; tonic, treats dry skin and wrinkles.
The Erbe chamomile eye contour is based on this soothing and gentle
formulation, which helps the delicate part around our eyes maintain the
elasticity, reduce signs of fatigue and the appearance of fine lines.
Our eye contour is anti-irritant ad hypo-allergenic, safe enough for hyper
sensitive or allergic skin.
For centuries Italian alchemists and herbalists have relied on the concept of
herbal formulation, to heal dry skin and to ameliorate the effects of aging. It
is an age-old practice that perhaps hasn’t been improved on.
-Orange vitamin C serum,
Orange C Serum offers anti- oxidant, hydrating and clarifying qualities that work on all skin types.
Our Orange C Serum helps to prevent aging and loss of elasticity. Lightly astringent and clarifying, this product refines texture while firming face contour and leaving the skin supple, smooth and clear. Recommended to massage gently till Serum is completely absorbed,followed with moisturizers.
Our Vitamin C ORANGE SERUM moisturizer derive its healing properties from the incredible curative capacities of oranges, providing a very important anti radical, hydrating and helping preserving skin elasticity action.
Our serum is also made with:
-Orange, which has an important cell regeneration capacity with mild astringent effects that refines the skin texture.
-Horse chestnut
-Chamomile Matricaria-healing and regenerative, anti-inflammatory, treats capillary fragility, helps healing eczema and allergic conditions.
-Calendula-nourishes and heals dry and flaky skin, softens and prevents dehydration
-Lemon-a natural purifier, anti-oxidant astringent and tonic, balances the natural ph of the skin.
Orange is at the base of the authentic Italian beauty culture.
Chamomile Cleansing Milk
A truly gentle yet thoroughly effective cleansing cream.
Chamomile Cleansing Milk is a soothing, hydrating, and highly protective, removes make-up and impurities while hydrating the skin. It also helps relieve the irritation of rosacea and acne conditions.
Ingredients:
Chamomile
|
soothing, relaxing, treats damaged capillaries
|
Sweet Almond Oil
|
emollient, nutrient
|
Butcher's Broom
|
protects and restores elasticity to capillaries
|
Licorice
|
anti-redness, anti-irritant
|
Horsechestnut
|
astringent, tonic
|
Hawthorne
|
improves circulation
|
Key Benefits:
Hydrating pH balanced cream cleanser
Gently removes impurities and make-up without drying
Protects fragile capillaries
Soothes irritated skin and allergy-prone skin
Softens dry and flaky skin, leaving it soft and fresh
LAVANDER OIL
BALANCING,HEALING,
SOOTHING COMBINATION, SENSITIVE SKIN WITH BLEMISHES, UNEVEN SKIN TONE
Ideal to
heal combination and sensitive skin with blemishes and acne breakouts.
Refreshes, revitalizes, clarifies and improves the appearance of dull skin
uneven skin tone. Promotes the renewal of healthy skin cells, necessary to help
fade scars, sun spots and to refine skin texture
-Royal Jelly Moisturizer
This special moisturizer combines Royal Jelly, Evening Primrose, Hops, Calendula, Chamomile and Wheat Germ Oil to treat dry, sensitive, mature skin as well as rosacea. In the morning, it hydrates, revitalizes and stimulates, providing an immediate feeling of freshness and softness, while restoring a luminous tone and beautiful skin. At night, it nourishes and soothes thanks to its natural emollients and nutrients that are essential for younger looking skin
Royal Jelly
|
extremely rich in nutrients, vitamins and active principles
|
Evening Primrose
|
anti-wrinkle, heals dehydrated skin
|
Hops
|
tonic, anti-aging, firming
|
Calendula
|
treats dry and flaky skin, sofeting, cicatrizant
|
Chamomile
|
soothing, protects capyllaries
|
Wheat Germ Oil
|
nourishing, rich in vitamins a-e-f, antioxidant
|
Key Benefits:
Royal Jelly is a bee product extremely rich in nutrients, vitamins and antioxidants
Regenerative and revitalizing
Stimulates the renewal of healthy skin cells helpful in reducing acne scars
Smoothes and diminishes age lines
Reduces redness, rosacea and irritations
Regular use will firm and smooth wrinkles while improving elasticity
Immediate effects: glow, hydration, tone and elasticity
Our new body and hair care lines
LAVENDER BODY LOTION
HYDRATING, SOOTHING, EMOLLIENT
Lavender Body Lotion is a soft and hydrating emulsion that soothes irritated skin, protects from drying effects of hard water,improves the tone and the elasticity, leaving the skin soft, fresh and silky smooth. Ideal also for sensitive skin with diffused redness and as a nourishing and hydrating after sun lotion .The light and soft texture is quickly absorbed leaving no oily residues.The simple and natural aroma derives exclusively from the EO. of Lavender.
ACTIVE BOTANICAL INGREDIENTS
LAVENDER soothing, purifying, balancing, healing
EVENING PRIMROSE nourishing, emollient –anti-aging
SWEET ALMOND OIL hydrating, emollient, softening, suitable for all skin types
AVOCADO OIL nourishing, emollient, smoothing
VITAMIN A anti-oxidant, regenerating, anti-aging
VITAMIN E Anti-aging, repairing, protective.
BURDOCK astringent, balancing, purifying, anti-irritant
BIRCH astringent, purifying, uneven skin texture
LILIUM CANDIDUM BULB EXTRACT soothing, softening, astringent,emollient, demulcent.
WHEAT GERM OIL antioxidant, nourishing and emollient.
NOURISHING HAIR CONDITIONER
ALL HAIR TYPES INCLUDING DRY AND TREATED
Replenishing shine enhancer hair conditioner; a nourishing smooth cream with restructuring, antistatic, softening and detangling qualities. Protects dry and processed hair preventing split hair while penetrating into the structure of the hair, allowing a soft and fluffy hair style. The rich texture repairs dry and damaged hair without leaving oily residues. Neutralizes the drying effects of hard water. Nettle fortifies and revitalizes dull thinning hair preventing it from breaking. Burdock is a purifier with antiseptic properties aimed to maintain the skin of the scalp in its ideal hygienic condition, promoting healthier hair growth while, the action of Mint and Thyme combined, balances and refreshes. Linden calms irritated scalp, while Bitter Orange, acting as an astringent regenerates skin cells, helping eliminating dead cells and flaky skin
ACTIVE BOTANICAL INGREDIENTS
LAVENDER soothing, purifying, balancing, healing
ROSEMARY purifying, stimulating, revitalizing
MINT refreshing, toning, anti- oxidant, astringent
BURDOCK ROOT stimulating, toning, detoxifying
BIRCH - astringent, purifying, soothing, anti-septic,
LINDEN balancing, soothing, moisturizing
BITTER ORANGE purifying, balancing, astringent
NETTLE fortifying, protective, anti-inflammatory
..
....and many more
-Chamomile Ultra-light Moisturizer
A really effective ultra-light anti-inflammatory moisturizer.
This light moisturizer is thoroughly absorbed, simply apply after cleansing and toning with a gentle circular massage for smooth, soft and younger looking skin. Looking for something for the man in your life, our Chamomile Moisturizer works beautifully as a soothing after-shave.
Ingredients:
Chamomile
|
soothing, relaxing, treats damaged capillaries
|
Sweet Almond Oil
|
emollient, nutrient
|
Butcher's Broom
|
protects and restores elasticity to capillaries
|
Licorice
|
anti-redness, anti-irritant
|
Horsechestnut
|
astringent, tonic
|
Hawthorne
|
improves circulation
|
Karitè
|
anti wrinkle, tonic
|
Key Benefits
· Light, soothing, anti-redness moisturizer
· Hydrates and prevents coetaneous aging
· Reduces diffused redness and skin irritation
· Helps strengthen and diminish visible capillaries
· Improves circulation
· Restores a clear tone and luminous skin
· Thoroughly absorbs, leaving no shiny residues
· Ideal for men to soothe razor burn
-Calendula Body Lotion
Nourishing, Healing, Anti Stretch Marks
Our Calendula, Orange Blossom, Echinacea, Ginseng and Wheat Germ Oil Body Lotion, nourishes, hydrates and heals dry/flaky skin while protecting from dehydration and frequent washing. Prepared with precious nourishing and emollient botanicals, Calendula Body Lotion is calming and anti-inflammatory, refreshes and softens the skin leaving it toned and smooth. Calendula is also safe to use during and after pregnancy to help prevent and minimize stretch marks. The scent of orange blossom is mild and clean, agreeable to both men and women.
Ingredients:
Orange Blossom
Echinacea
Ginseng
Wheat Germ Oil
| |
Key Benefits:
The richest of Erbe body lotions
Nourishes, hydrates, and protects from hard water
Prevents dehydration and reduce redness
Prevents loss of elasticity
Recommended during pregnancy to prevent and minimize stretch marks
The mild and clean scent of Orange Blossom essential oil is agreeable to both men and women. Calendula associated with Echinacea is essential in preventing stretch marks.
THE
ADVANTAGES OF BEESWAX
ERBE USES
ONLY PURE BEESWAX, MAKING HAND MADE CANDLES WITH PASSIONATE CRAFT.
There are many reasons why beeswax candles are higher than those of common
paraffin wax, burn cleanly and longer, do not drip and do not produce harmful
substances such as soot and smoke.
To mantain
a light and pleasant aromatic odor reminiscent of honey, to perfume the house
of course,ERBE has created a collection of Candles and Scented Candles with
precious essential oils that spread in the refined aromatic notes and balsamic,
giving a pleasant feeling comfort and well-being.
To purify
the rooms, we have combined the beeswax with a very high percentage of
propolis, known for its purifying and antiseptic properties,able to refresh the
air of moist and closed ambiences and produce light more intense and golden
You can find us on the following social network
