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"Confidence and trust are the major assets
we have had all along our retail operation. I learned that people are not just
consumers, I felt all the way that there is a lack of professional skills among
retail operators, they undervalue the power of honesty and loving
approach with clients. Is all aimed to make a quick sale and not to cultivate a
clientele. When I was running the retail operation, I found that people need to
feel unique and important, they have to trust that the product suggested is the
perfect and appropriate product for them. Of course this have to be sustained
by a trained personnel"
"There are many good memories starting with my clients bringing their teen age children from great compliments I had from several celebrity clients but, the most moving thing is when I saw people regaining a youthful skin and appearance a see their total satisfaction and happiness. I have to admit that most of the people who have been using ERBE products methodically for a long time, they kept a younger skin and vs. people who did not."
"I see
there is an empty space in the market for true herbal products, I would like to
cover that market. There is a growing public seeking natural products but it is
difficult to discern among the many so called “ natural” “organic” brands.
There is a lot of confusion and I feel is important for me to be distinguished
by that type of categories because, regardless of their claim, in reality most
cosmetic company uses the same commercial bases as everyone else, synthetic or
“reconstructed” essential oils and inert row ingredients. So far ERBE has been
recognized as the only brand reflecting the Authentic Italian Beauty Culture
and my plan is try to pursue this concept with integrity and innovations."
ERBE brings the Italian cosmetics in the United States by embracing and modernizing the work of 15th and 16th century Italian herbalists, physicians and herbalist monks from celebrated monasteries,and combining our local and centuries-old knowledge of the Italian beauty culture formulations with the most recent cosmetics preparation's procedures and modern technology. Our practices are informed by the accumulation of information that has been researched, tested, improved, and enhanced over hundreds of years.
for more information about our exlcusively made in Italy skin care line go to
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