Tuesday, September 23, 2014

The traditional anti aging facial treatment passed on by the Italian beauty culture.

ERBE ANTI AGING FACIAL TREATMENT  
PRODUCT NEEDED FOR THE ANTI AGING FACIAL TREATMENT 


“Since 1988,my work has been the testimony of an ancient tradition of Italian Herbalism in the U.S.”. “From a dream of quality, herbs and alchemy came a business.” - 


Ms Carmen Miraglia-Erbe founder 



CHAMOMILE CLEANSING MILK ; dry, sensitive, mature skin, it removes make-up and impurities without drying the skin.    



NEROLI AND LAVENDER WATER ; Neroli, indicated for its anti-oxidant properties ideal for unevenly texured skin, to refresh and vitalize. Lavender, for its versatile properties, is ideal for irregular pigmantation, skin irritations for its great soothing properties, perfect to balance the natural pH of the skin.Use Lavender Water also for combination skin.   




PENNYWORT EXFOLIATING CREAM ; made with thin biosphere, small circular particles that are not abrasive or irritating ideal even for the most delicate skin.Foe extremely sensitive or thin fragile skin, is reccommended to apply exfoliant on wet skin. For deep thick wrinkles apply directly on dry skin and, only on the final part finish the application with wet hands to facilitate removal with sponge or cloth.  


BORRAGE AND NEROLI ANTI-AGING MASK  ; a rich texured mask to be applied onto face and décolleté, necessary to capture hydration and nourishment from its beneficial botanical principles. 





CHAMOMILE EYE CONTOUR CREAM  ; indicated for all age and skin type, when applied in the treatment session, with a light massage,it relieves signs of fatigue from the eye area, confering a fresh and younger appearance. 




NEROLI/LAVENDER OIL; select  Lavender Water for irregular pigmentation, Neroli for its anti-oxidant and stumulating properties, indicated also for unevenly texured skin 


GERANIUM MOISTURIZER ; Especially indicated for deep lines thick skin resistantant to treatments, this rich texured nourishing and vitalizing cream, is made to be slowly absorbeb by the skin creating a smooth and younger appearance.  All the precious ingredients are absorbed by the skin by a slow upward massage but, is important to apply this cream by patting the skin with finger tips first than start massage.  





ROYAL JELLY MOISTURIZER ; Royal Jelly is deeply hydrating and nourishing, perfect as a day and night moisturizer with a rich texutere that is completely absorbed leaving no residues and giving the skin all the necessary elements to promote cellular renewal and smooth fine lines, restoring an even and luminous skin tone of thin aging skin. This moisturizer is made with finer molicules particles, that is why is preferred for thin skin rather than the Geranium ì, more indicated for thickened epidermis.




ERBE has brought the Italian  valuable botanical active principles in the United States, by  embracing  and modernizing  the work of 15th and 16th century Italian herbalists, physicians and herbalist monks from celebrated monasteries,and  combining our local and centuries-old knowledge of the Italian beauty culture formulations with the most recent cosmetics preparation's procedures and modern technology. Our practices are informed by the accumulation of information that has been researched, tested, improved, and enhanced over hundreds of years. 


 Our story and 


products on the following link;




Friday, September 19, 2014

The ancient tradition of the Italian Herbalism in the U.S-from a dream of quality,herbs and alchemy came a business.




“Since 1988,my work has been the testimony of an ancient tradition of Italian Herbalism in the U.S.”. “From a dream of quality, herbs and alchemy came a business.” - Ms Carmen Miraglia-Erbe founder 





























ERBE has been bringing the Italian cosmetics in the United States by  embracing  and modernizing  the work of 15th and 16th century Italian herbalists, physicians and herbalist monks from celebrated monasteries,and  combining our local and centuries-old knowledge of the Italian beauty culture formulations with the most recent cosmetics preparation's procedures and modern technology. Our practices are informed by the accumulation of information that has been researched, tested, improved, and enhanced over hundreds of years. 
for more information about our  comprehensive exlcusively made in Italy skin care line go to 


Tuesday, September 9, 2014

Spreading in the U.S. the philosophy and culture of our Italian grandmothers herbal knowledge









That branch of Aromatherapy known as  aroma/cosmetica  uses the power of penetration through the tissues of the essences, to establish beauty treatments that are not limited to the surface of the skin but, to be corrected in a stable cells renewal  process. The therapeutic  properties  of the essential oils in pharmacology are also the foundation of their special and profound action in dermo-cosmetics.
Essential oils perform the function of stimulating the exhausted tissues, promote cell renewal and maintain constant the level of purification. The best results are obtained with blends of essential oils that work synergy with  oils or creams or emulsions and extractions.





 The most recent research has developed dermo-cosmetic functional products based on specific essences for various treatments that integrate the therapeutic aspect-base with the aesthetic. More practically, the plants can be considered as a laboratory containing many chemicals, extractable in different ways depending on the method used. From each of these methods it is possible to obtain a final product with specific requirements and characteristics, with specific therapeutic indications. 





The extractive techniques applied to material of vegetable nature, are employed as well as for obtaining the pure active principle, removing unwanted components from the plants. Aroma-cosmetics are based on the therapeutic action of extracted herbs and flowers and essentials oils. The sources and quality of the row natural ingredients play a primary role, harvest must occur in season and in the (balsamic time) when the plants offer the most of their therapeutic properties.





There is a growing public seeking natural products but it is difficult to discern among the many so called “ natural” “organic” brands. There is a lot of confusion and I feel is important for me to be distinguished by that type of categories because, regardless of their claim, in reality most cosmetic company uses the same commercial bases as everyone else, synthetic or “reconstructed” essential oils and inert row ingredients. So far ERBE has been recognized as the only brand reflecting the Authentic Italian Beauty Culture and our plan is try to pursue this concept with integrity and innovations.



A natural Calendula field growing at a small village  close to Rome

A letter from the owner;


“Since 1988,my work has been  the testimony of an ancient tradition of Italian Herbalism in the U.S.”.

“From a dream of quality, herbs and alchemy came a business.


I remember as a young girl in the summer my aunts making me creams out of fresh herbs and fruits and how amazing that was every summer. I expanded into making custom cosmetics for some of Italy’s leading families. These custom cosmetics caused a sensation, being that each product was custom blended specifically for each client’s skin type. Of course all was done on a small scale and before I dedicate my entire time in developing ERBE, I collaborate part time as a product developer for some of Europe’s most prestigious cosmetic companies, I found myself frustrated with the synthetic nature of the products I was developing under request, so I decided to do what my ancestors have been doing for centuries and put it in packages and sell it on a larger scale.


We rely on the work of family owned business for years who are determined to continue and maintain a traditional method of manufacturing passed on from generation to generation. We work very close for over 25 years now. Actually the new generation is more dedicated to quality, they have chosen to improve and grow with particular attention to quality and integrity. From our sources of the plants, their transformation and their employment, we control every aspect of production, including our packaging and designs. My suppliers, my graphic designer, my lab collaborators and I have formed a trustworthy team and by learning from each other, we create these products that are designed to be safe, functional and pleasant to use.

I think the absolute pure scent of the products is a consistence positive first approach.
The natural, delicate and elegant smell that characterizes all our products, is inviting and evocative, creating an immediate feeling of trust and confidence for a traditional and solid history of cosmetic manufacturing and not just another cosmetic brand with no other origin but a lab born chemical product.Texture also plays a big role and after using ERBE products, the biggest comment I hear “ it really worked for me, cannot go back to other commercial  products” . What is remarkable is that I still have a faithful and growing clientele for so many years without ever making an advertising campaign.

Ms Carmen Miraglia






During the past Italian alchemists and herbalists were used to using calendula to heal scares. This flower, indeed, is able to accelerate the natural healing process of scars and stimulate skin tissue granulation when burns, abrasions and small plagues occur. Calendula optimizes also skin blood circulation by promoting an antibacterial activity.

The high carotenoidi content found inside Calendula provides this flower with  anti inflammatory properties which stimulate the immune protection.Indeed, the essential oil found inside carotenoide has been demonstrated to have incredible antibacterial and antivirus properties.

The flavonoidi content found in the Calendula provides this flower with emollient,soothing and refreshing properties.Therefore ,we recommend 
it to treat babies privates's irritations ,because Calendula healing capacity isolates the irritated part of the skin and adjusts the humidity degree. 

Again Calendula is very helpful to prevent and cure redden
ing skin during the winter if it is applied constantly from the begin until the end  of the cold season.


Calendula processing technique

Many of those  ancient healing remedies,especially ones related to the cure of the skin,  have been developed and refined throughout the centuries  by famous historical herbalists, who created the concept of phytotherapy, the therapy based on the natural healing properties of the herbs,whose tradition still continues today in many celebrated monasteries in italy.


On the basis of this old tradition and by combining that with the most modern technology in cosmetics we develop our Calendula Body Lotion and royal jelly moisturizer.

Nourishing, Healing, Anti Stretch Marks Calendula Body lotion

Our Calendula, Orange Blossom, Echinacea, Ginseng and Wheat Germ Oil Body Lotion, nourishes, hydrates and heals dry/flaky skin while protecting from dehydration and frequent washing. Prepared with precious nourishing and emollient botanicals Calendula Body Lotion is calming and anti-inflammatory, refreshes and softens the skin leaving it toned and smooth. Calendula is also safe to use during and after pregnancy to help prevent and minimize stretch marks. The scent of orange blossom is mild and clean, agreeable to both men and women. 
Ingredients:
Orange Blossom
Echinacea

Ginseng
Wheat Germ Oil

Key Benefits:

  • The richest of Erbe body lotions
  • Nourishes, hydrates, and protects from hard water
  • Prevents dehydration and attenuates redness
  • Prevents loss of elasticity
  • Recommended during pregnancy to prevent and minimize stretch marks

ERBE has brought the Italian  valuable botanical active principles in the United States, by  embracing  and modernizing  the work of 15th and 16th century Italian herbalists, physicians and herbalist monks from celebrated monasteries,and  combining our local and centuries-old knowledge of the Italian beauty culture formulations with the most recent cosmetics preparation's procedures and modern technology. Our practices are informed by the accumulation of information that has been researched, tested, improved, and enhanced over hundreds of years. 


 Our story and 

products on the following link;



Thursday, September 4, 2014

The story of the Italian Herbalism in the U.S. by Carmen Miraglia.


“Since 1988,my work has been  the testimony of an ancient tradition of Italian Herbalism in the U.S.”.

“From a dream of quality, herbs and alchemy came a business.”Ms Carmen Miraglia


continuing......



Born and raised in the Southern Italy, into a centuries old tradition, I refined my knowledge studying herbs and their therapeutical benefits for the health and beauty, with herbalist monks in the Italian country side.This allowed me to discover and access a vast library of information and philosophy of the Authentic Italian Beauty Culture, with all its history, practices and work of herbalist monks and physicians from the 15th century. Part inherited part collected, I accumulate a considerable knowledge and methods of the phyto/aroma cosmetics, improving and optimizing classic formulations, combining science with nature to make the world’s finest cosmetics and perfumes. After spending several years working in the family pharmacy, where each cream was made of fresh fruits, essential oils and herbs with no preservatives that expired after two to three weeks. 





I remember as a young girl in the summer my aunts making me creams out of fresh herbs and fruits and how amazing that was every summer. I expanded into making custom cosmetics for some of Italy’s leading families. These custom cosmetics caused a sensation, being that each product was custom blended specifically for each client’s skin type. Of course all was done on a small scale and before I dedicate my entire time in developing ERBE, I collaborate part time as a product developer for some of Europe’s most prestigious cosmetic companies, I found myself frustrated with the synthetic nature of the products I was developing under request, so I decided to do what my ancestors have been doing for centuries and put it in packages and sell it on a larger scale.




·    Growing up in Italy it was customary to be acquainted with the natural healing methods from the folk medicine, everyone knows that Chamomile soothes and Rosemary stimulates. These plants are our foundations applied in the everyday life, including beauty receipts used for centuries and improved overtime. As a former product developer, for other cosmetic companies, I became more and more disenchanted with this world of ordinary formulations with no functional activity but only for commercial purposes. I felt I had to go back to what I knew best, personalized natural formulations, ready to use receipts for beauty and personal hygiene, based on extremely pure ingredients and without additives or chemicals but no shelf life. They were classic preparations previously available only custom made in local pharmacies. Soon my small artisan activity became a business and started researching for the appropriated additives to incorporate in my formulations, without altering or diminishing the effects of the botanical ingredients but, enhancing their efficacy to convey and maintain the properties of our herbs, roots and flowers.




 We rely on the work of family owned business for years who are determined to continue and maintain a traditional method of manufacturing passed on from generation to generation. We work very close for over 25 years now. Actually the new generation is more dedicated to quality, they have chosen to improve and grow with particular attention to quality and integrity. From our sources of the plants, their transformation and their employment, we control every aspect of production, including our packaging and designs. My suppliers, my graphic designer, my lab collaborators and I have formed a trustworthy team and by learning from each other, we create these products that are designed to be safe, functional and pleasant to use.



 ERBE specializes in plants transformation, extractions and distillation.
Our product lines have their origin in the methods and practices of Phyto/therapy (healing with plants) and Aromatherapy (healing with essential oils)
That branch of Aromatherapy known as  aroma/cosmetica  uses the power of penetration through the tissues of the essences, to establish beauty treatments that are not limited to the surface of the skin but, to be corrected in a stable cells renewal  process. The therapeutic  properties  of the essential oils in pharmacology are also the foundation of their special and profound action in dermo-cosmetics.
Essential oils perform the function of stimulating the exhausted tissues, promote cell renewal and maintain constant the level of purification. The best results are obtained with blends of essential oils that work synergy with  oils or creams or emulsions and extractions. The most recent research has developed dermo-cosmetic functional products based on specific essences for various treatments that integrate the therapeutic aspect-base with the aesthetic. More practically, the plants can be considered as a laboratory containing many chemicals, extractable in different ways depending on the method used. From each of these methods it is possible to obtain a final product with specific requirements and characteristics, with specific therapeutic indications. The extractive techniques applied to material of vegetable nature, are employed as well as for obtaining the pure active principle, removing unwanted components from the plants. Aroma-cosmetics are based on the therapeutic action of extracted herbs and flowers and essentials oils. The sources and quality of the row natural ingredients play a primary role, harvest must occur in season and in the (balsamic time) when the plants offer the most of their therapeutic properties




I think the absolute pure scent of the products is a consistence positive first approach.
The natural, delicate and elegant smell that characterizes all our products, is inviting and evocative, creating an immediate feeling of trust and confidence for a traditional and solid history of cosmetic manufacturing and not just another cosmetic brand with no other origin but a lab born chemical product.Texture also plays a big role and after using ERBE products, the biggest comment I hear “ it really worked for me, cannot go back to other commercial  products” . What is remarkable is that I still have a faithful and growing clientele for so many years without ever making an advertising campaign.




There are “chemicals” deriving from plants and “transformed” into a preservatives or antibacterial that may complete or enhance the functional activity of the plants. Essential oils, in their pure form and extracted in a safe way, are great preservatives and anti-oxidants, if we extract the active principal of the Lemon, we obtain the “ascorbic acid” used as a preservative and so on. Many plants, once they go under a transformation process may assume a fantasy name, we rigorously select the additives to incorporate in our products. The process of “transformation”, of vegetal origin ingredients, is fundamental to realize our line of products.



The first “ maestro” is the work of  famous herbalist physicians from the 15th centuries. They were the first to codify and create beauty products as we know them today. But, I must say that the fascinating and charming word of the women in my life as I was growing up, had the strongest influence in my future chooses. Their life style, the attention they had towards beauty and health, my mother exchanging receipts and beauty secrets with friend, and the smell of the flowers in our evenings promenades,  made me realize that that was the world I wanted to leave in, a simple and elegant life style made of quality and care.

Confidence and trust are the major assets we have had all along our retail operation. I learned that people are not just consumers, I felt all the way that there is a lack of professional skills among retail operators,  they undervalue the power of honesty and loving approach with clients. Is all aimed to make a quick sale and not to cultivate a clientele. When I was running the retail operation, I found that people need to feel unique and important, they have to trust that the product suggested is the perfect and appropriate product for them. Of course this have to be sustained by a trained personnel 
There are many good memories starting with my clients bringing their teen age children from great compliments I had from several celebrity clients but, the most moving thing is when I saw people regaining a youthful skin and appearance a see their total satisfaction and happiness. I have to admit that  most of the people who have been using ERBE products methodically for a long time, they kept a younger skin and vs. people who did not.



Everyone knows Chamomile soothes, Rosemary stimulates, Mallow soothes if the gums are irritated, or Calendula cream helps if your skin is flaking dry. In Italy it is our everyday life, we always used natural remedies to cure minor ailments, mixing and blending mixtures of herbs for all kinds of needs. The association of various different herbs in one single product is the key to aim at various skin conditions. These associations and relative ratio of dosages is a precise science and this is what makes all ERBE’sMoisturizers the best appreciated products in our lines. Our skin care products contain a blend of truly precious essential oils and extracts, designed to target a wide range of skin conditions. Our blends contribute in enhancing the skin’s immune system, improve the appearance of dull skin, refresh and rejuvenate, while also delaying signs of aging.


I see there is an empty space in the market for true herbal products, I would like to cover that market. There is a growing public seeking natural products but it is difficult to discern among the many so called “ natural” “organic” brands. There is a lot of confusion and I feel is important for me to be distinguished by that type of categories because, regardless of their claim, in reality most cosmetic company uses the same commercial bases as everyone else, synthetic or “reconstructed” essential oils and inert row ingredients. So far ERBE has been recognized as the only brand reflecting the Authentic Italian Beauty Culture and my plan is try to pursue this concept with integrity and innovations.





ERBE has been bringing the Italian cosmetics in the United States by  embracing  and modernizing  the work of 15th and 16th century Italian herbalists, physicians and herbalist monks from celebrated monasteries,and  combining our local and centuries-old knowledge of the Italian beauty culture formulations with the most recent cosmetics preparation's procedures and modern technology. Our practices are informed by the accumulation of information that has been researched, tested, improved, and enhanced over hundreds of years. 
for more information about our  exlcusively made in Italy skin care line go to 



Tuesday, September 2, 2014

Althea,Nettle,Lavender,Jojoba,Lemon and Eucalyptus is an historically used herbal blend in Italy.






Althea Shampoo for normal-to-Dry, Thin, Processed Hair.

Ingredients:

ALTHEA;Smoothens, helps enhance appearance of skin

THYME; skin protector

NETTLE; conditioner

LEMON; brightens appearance of the skin

JOJOBA; emollient,moisturizer

LAVENDER;Soothes irritations, and clarifies the skin, balances, tones, clarifies combination and sensitive skin with blemishes, prevents dehydrations while refreshing and revitalizing the skin

KARITE':Used as an anti-inflammatory, fades scars, eczema, burns, rashes, severely dry skin, dark spots, chapped lips, stretch marks, wrinkles, and in lessening the irritation of psoriasis. Studies have shown it to reduce the effects of UV damage on the skin.



EUCALYPTUS:Natural essential oil for cleansing and deodorizing

Nourishing and protective althea shampoo is a gentle pH balanced restorative shampoo conceived to protect fragile, thin and treated hair, leaving it fuller, healthier and more lustrous. Althea helps strengthen thinning hair, naturally softens, restores vitality and repairs and split ends.




or to know more about our long tradition history and comprehensive skin care line please go to http://erbeitalianskincare.blogspot.it/2013/03/the-association-of-various-different.html