Tuesday, May 13, 2014

Standing in front of one of the first pharmacies in the heart of Rome-come inside with us.

A traditional and centuries old pharmacy in the heart of Rome

A lot of Italians still rely on suggestions made by their family pharmacist to obtain botanical remedies healing the skin.

In Italy what we commonly call “Erboristeria”is a sort of herbal pharmacy where our pharmacists, historically named aromatists, work on, study and practice ancient healing formulations based on the use of the natural herbs, to provide people affected by particular skin condition with a customized cure.

Aromacosmetics are based on the therapeutic action of extracted herbs and flowers and essentials oils.

The sources and quality of the row natural ingredients play a primary role, harvest must occur in season and in the (balsamic time) when the plants offer the most of their therapeutic properties

The three steps to follow to prepare an essential oil to be used in cosmetics-Maceration-Filtering-Distilled.


Parts of the fresh plant are placed in an airtight container and covered with almond oil or other base oils for 30 days


After this period the oil is filtered and transferred into another container and skips to the pressing plant mixed with oil that contains most of the functional substances in the plant itself. Two more days of resting, then a second screening and other purifying processes occur  before the oil, filtered and pure, is ready for distillation.


Essential oils are obtained by steam distillation. The pressurized steam is introduced into the lower part of the distiller and passes through the plant parts or oil to vaporize the volatile oils contained in them.  It is a method that applies to most of the aromatic plants and exploits the physical properties of essences, in particular their volatility.It is to separate the essential oil from the plant origin using a jet of water vapor, which invests plant tissues and "carries" the essence. From the process you get two final products: the distillate and the aromatic water. This is the water that comes from the condensation of the same steam, scented by a small fraction of essence dissolved in it.

For centuries Italian alchemists and herbalists have relied on the healing properties of natural plants and flowers to heal dry skin and to ameliorate the effects of aging. It is an age-old practice that perhaps hasn’t been improved on.


Dehydrated, Mature Skin, Loss of Elasticity

SKIN TYPE ;Normal, Dry, Sensitive, Mature, Irregular Pigmentation      


An intensive treatment created especially for dehydrated and relaxed skin,to gradually restore tone and elasticity of the deepest epidermis layers, to replenish essential nutrients into the skin delaying the aging processes of the cells.
 ERBE Geranium night moisturizer helps firm and revitalize tired and mature skin,
 It is slowly absorbed into the skin throughout the night, to awake in the morning with a softer and fresher skin tone.
 rich in regenerative and toning properties
 helps prevent premature loss of elasticity and emerging age lines
 smoothes fine lines and face contour.
 natural remedy for irritated skin conditions such as Eczema and Dermatitis,

SUGGESTED PRODUCTS Chamomile Cleansing Milk Lavender-Neroli Distilled Tonic Water Chamomile-Rosemary Mask Lavender-Neroli Aromatherapy Oil Chamomile Eye Contour cream Orange C Serum

USE  Apply cleansed skin and massage with small circular movements

SALES POINTS   Geranuim Pelargonium is especially indicated for dull dehydrated skin, resistant to treatments, it slowly penetrates deeper skin layer to restore a smooth appearance with renewed skin tone and elasticity.


GERANUIM; Balancing,healing
YARROW; Tonifying,  mildly  astringent
MALLOW; Soothing, refreshing
 JOJOBA; Emollient
WHEAT GERM OIL; Nourishing, antioxidant 

-Chamomile eye contour

The authentic Italian beauty culture treats the delicate skin around your eyes.The synergic healing action of the following plants and flowers creates your ideal eye treatment and make-up base.

Chamomile; anti-inflammatory, treats capillary fragility, helps calm eczema

Mallow; healing, decongestant, helps prevent age lines and reduce eye swelling.
Calendula; treats dry and flaking skin, softens ad prevents dehydratation.
Horse chestnut-improves circulation
Karite'; a natural emollient and anti wrinkle.
Jojoba; tonic, treats dry skin and wrinkles.

The Erbe chamomile eye contour is based on this soothing and gentle formulation, which helps the delicate part around our eyes maintain the elasticity, reduce signs of fatigue and the appearance of fine lines.

-Calendula Body Lotion 

Nourishing, Healing, Anti Stretch Marks

Our Calendula, Orange Blossom, Echinacea, Ginseng and Wheat Germ Oil Body Lotion, nourishes, hydrates and heals dry/flaky skin while protecting from dehydration and frequent washing. Prepared with precious nourishing and emollient botanicals, Calendula Body Lotion is calming and anti-inflammatory, refreshes and softens the skin leaving it toned and smooth. Calendula is also safe to use during and after pregnancy to help prevent and minimize stretch marks. The scent of orange blossom is mild and clean, agreeable to both men and women.


Orange Blossom
Wheat Germ Oil

Key Benefits:

The richest of Erbe body lotions

Nourishes, hydrates, and protects from hard water

Prevents dehydration and reduce redness

Prevents loss of elasticity

Recommended during pregnancy to prevent and minimize stretch marks

Additional Notes

 The mild and clean scent of Orange Blossom essential oil is agreeable to both men and women. Calendula associated with Echinacea is essential in preventing stretch marks.

ERBE has been bringing the Italian cosmetics in the United States by  embracing  and modernizing  the work of 15th and 16th century Italian herbalists, physicians and herbalist monks from celebrated monasteries,and  combining our local and centuries-old knowledge of the Italian beauty culture formulations with the most recent cosmetics preparation's procedures and modern technology. Our practices are informed by the accumulation of information that has been researched, tested, improved, and enhanced over hundreds of years. 

for more information about our  exlcusively made in Italy skin care line go to http://erbeitalianskincare.blogspot.it/2013/03/the-association-of-various-different.html

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