Friday, May 16, 2014

Mallow,Cloves,Carrot and Yarrow-this is how many elderly Italian women used to protect their skin from the Italian sun

At the entrance of another wonderful Roman Villa and well known botanical garden

For centuries Italian alchemists and herbalists have relied on the healing properties of natural plants and flowers to heal dry skin and to ameliorate the effects of aging. It is an age-old practice that perhaps hasn’t been improved on.

Our Italian grandmothers were aware of most of this knowledge and they used to apply it to their daily life.For example women  living in the warmest regions of Italy where sun stronlgy hits the skin,used to protect their skin with this special herbal blend.

MALLOW DAY MOISTURIZER FOR THE FACE AND THROAT-Dry, Sensitive, Mature, Irregular Pigmentation 

SKIN TYPE Normal, Dry, Sensitive, Mature, Irregular Pigmentation         
INDICATIONS ; A TRULY  HYDRATING, PROTECTIVE AND TONING MOISTURIZER that helps prevent premature aging due to sun damage.  

Our Mallow Day Protective Moisturizer with a SPF 6 

- especially prepared as after sun care and to provide complete hydration throughout the day
- improves the elasticity 
- normalizes irregular pigmentation, 
-it helps maintain an even and regular skin tone,
- softens and created a fresh, smooth and luminous appearance,
-light and easy to absorb; perfect as a make-up base –
-Clove Oil has been traditionally used for prevent the appearance of dark spots. 

 SUGGESTED PRODUCTS Chamomile-Rosemary Cleansing Milk Lavender-Neroli Distilled Tonic Water Chamomile-Rosemary Mask Lavender-Neroli Aromatherapy Oil Chamomile Eye Contour cream Orange C Serum 

USE  Apply cleansed skin and massage thoroughly into face and throat till completely absorbed.  

SALES POINTS   Mallow Moisturizer is truly effective over time, unlike any other moisturizer, the more you use the more effective to help maintain a clear and even complexion, while preventing age spots and loss of elasticity. The fine texture is light absorbs easily and leaves no heavy residues, that is why is particularly indicated for the delicate and thin skin  of the throat.  


MALLOW Soothing, refreshing, decongestant 
CLOVES  traditionally used to fade dark spots 
CARROT  Nutrient  Evening Primrose Anti wrinkle  JOJOBA Emollient      
Yarrow Tonifying, mildly astringent LAVENDER soothing, healing

ERBE has been bringing the Italian cosmetics in the United States by  embracing  and modernizing  the work of 15th and 16th century Italian herbalists, physicians and herbalist monks from celebrated monasteries,and  combining our local and centuries-old knowledge of the Italian beauty culture formulations with the most recent cosmetics preparation's procedures and modern technology. Our practices are informed by the accumulation of information that has been researched, tested, improved, and enhanced over hundreds of years. 

for more information about our  exlcusively made in Italy skin care line go to

No comments:

Post a Comment