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| One of the first display made by Ms Carmen Miraglia |
Ms Carmen Miraglia,the ERBE founder and product developer,starts her
successful story in the U.S. more than 25 years ago,so Vanity Fair
magazine has described her as ""the
Rome native who was just continuing what her ancestors had been doing since
1700s;harnessing nature's bounty for beautiful ,healthy skin.Some people looked at her creams made from ingredients such as St. John's wort,mallow and royal jelly,and said who is this witch?".
Ms Miraglia during her last interview states:
"Growing up in Italy it was customary to be acquainted with the
natural healing methods from the folk medicine, everyone knows that Chamomile
soothes and Rosemary stimulates. These plants are our foundations applied in
the everyday life, including beauty receipts used for centuries and improved
overtime. As a former product developer, for other cosmetic companies, I became
more and more disenchanted with this world of ordinary formulations with no
functional activity but only for commercial purposes. I felt I had to go back
to what I knew best, personalized natural formulations, ready to use receipts
for beauty and personal hygiene, based on extremely pure ingredients and
without additives or chemicals but no shelf life. They were classic
preparations previously available only custom made in local pharmacies. Soon my
small artisan activity became a business and started researching for the
appropriated additives to incorporate in my formulations, without altering or
diminishing the effects of the botanical ingredients but, enhancing their
efficacy to convey and maintain the properties of our herbs, roots and flowers.
"We rely on the work of family owned business for years who are
determined to continue and maintain a traditional method of manufacturing passed
on from generation to generation. We work very close for over 25 years now.
Actually the new generation is more dedicated to quality, they have chosen to
improve and grow with particular attention to quality and integrity. From our
sources of the plants, their transformation and their employment, we control
every aspect of production, including our packaging and designs. My suppliers,
my graphic designer, my lab collaborators and I have formed a trustworthy team
and by learning from each other, we create these products that are designed to
be safe, functional and pleasant to use".
A short video to better understand where we come from http://www.youtube.com/watch?v=f7HdKjc7wAQ
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| A well known botanical garden in Italy where Ms Miraglia loves walk in and get inspired. |
Mallow & Carrot
moisturizer;
The unique aroma of this moisturizer derived from
essential oil of Clove, which is used to maintain regular pigmentation.
Hydrating, Protective, Anti-Aging
A truly protective, soothing, hydrating and toning moisturizer that helps prevent premature aging due to sun damage.
Mallow Day Protective Moisturizer with a SPF 6 is especially prepared for dry, mature skin and irregular pigmentation.
Light and easy to absorb; perfect as a make-up base. Its unique aroma is derived from essential oil of Clove, an herb traditionally used to prevent age spots and skin discoloration.
Hydrating, Protective, Anti-Aging
A truly protective, soothing, hydrating and toning moisturizer that helps prevent premature aging due to sun damage.
Mallow Day Protective Moisturizer with a SPF 6 is especially prepared for dry, mature skin and irregular pigmentation.
Light and easy to absorb; perfect as a make-up base. Its unique aroma is derived from essential oil of Clove, an herb traditionally used to prevent age spots and skin discoloration.
Ingredients:
Mallow;soothing, refreshing, decongestant
Cloves;traditionally used to fade dark spots
Carrot;nutrient
Evening Primrose ;anti wrinkle
Jojoba ;emollient
Yarrow ;tonifying, mildly astringent
Lavender ;soothing, healing
Key Benefits
•Light, hydrating, UV protective moisturizer for face and throat
•Repairing cream for any skin types that have repeated exposure to the elements
•Prevents sun damage and premature appearance of age lines
•Improves faded elasticity and restores the natural tone
•Normalizes irregular pigmentation associated with aging or over exposures
•The light texture is quickly absorbed into the skin leaving it smooth and soft without oily residues
Additional Notes
Mallow;soothing, refreshing, decongestant
Cloves;traditionally used to fade dark spots
Carrot;nutrient
Evening Primrose ;anti wrinkle
Jojoba ;emollient
Yarrow ;tonifying, mildly astringent
Lavender ;soothing, healing
Key Benefits
•Light, hydrating, UV protective moisturizer for face and throat
•Repairing cream for any skin types that have repeated exposure to the elements
•Prevents sun damage and premature appearance of age lines
•Improves faded elasticity and restores the natural tone
•Normalizes irregular pigmentation associated with aging or over exposures
•The light texture is quickly absorbed into the skin leaving it smooth and soft without oily residues
Additional Notes
please contact
us at erbeitalia@libero.it for further information.We ll be more than happy to
answer your questions.
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