On the other hand, small companies should be always hands-on, by making simple promises in the form of a highly personal and, so, meaningful message to their faithful clients. The products we propose have to be inspired by our relationships with them.
The majority of big industry skin care lines include chemicals, which imitate the healing actions of the actual botanical extracts found in products studied and developed by many small companies,who are still engaged in an highly ethical production approach. What we’ve found is that chemicals, however cheerily or “scientifically” expressed, achieve only superficial and temporary results. They offer illusions—the famous “hope in a bottle.”
On the contrary,ingredients used by small companies should be different. Products they propose shall put the clients on the right healing track. They have to interact with the client's skin; they have to work deeply because they have to be intended to cure actual dermatological problems. The right regime should be few products, each intended to provide real and lasting benefits.
Small companies committed to producing organic products should mirror themselves in the natural world and the relation to it. They have to come out from a real tradition: for example we come from “The Authentic Italian Beauty Tradition.” We are the descendants of generations of men and women who understood the relationship between real beauty and true health found in the Earth, and for this reason none of the products made by depersonalizing big companies could ever compete with what we offer.
Growing up in Italy it was customary to be acquainted with the natural healing methods from the folk medicine, everyone knows that Chamomile soothes and Rosemary stimulates. These plants are our foundations applied in the everyday life, including beauty receipts used for centuries and improved overtime. As former product developers, for other cosmetic companies, we became more and more disenchanted with this world of ordinary formulations with no functional activity but only for commercial purposes. We felt we had to go back to what we knew best, personalized natural formulations, ready to use receipts for beauty and personal hygiene, based on extremely pure ingredients and without additives or chemicals but no shelf life. They were classic preparations previously available only custom made in local pharmacies. Soon our small artisan activity became a business and started researching for the appropriated additives to incorporate in my formulations, without altering or diminishing the effects of the botanical ingredients but, enhancing their efficacy to convey and maintain the properties of our herbs, roots and flowers.