For more than 20 years,ERBE has been a Phyto-therapeutic brand that specializes in active botanical ingredients,offering a contemporary interpretation of herbal formulations,treatments and practices of the authentic Italian beauty culture.Our line was originally available only custom-made in local pharmacies and herb shops in Italy,where every product was conceived and formulated to promote healing and enhance beauty,ERBE products are powerful, effective and yet gentle,pleasant and safe to use
Tuesday, March 31, 2015
SPREAD THE MESSAGE OF THE ORGANIZATION ERBE SUPPORTS
PLEASE IF YOU KNOW SOMEBODY PAYING TAX IN ITALY,PROMPT HIM/HER TO DONATE HIS/HER DUE 5x1000 TO OUR NON PROFIT ORGANIZATION "TOGETHER FOR THE RESEARCH PCDH19". THE ITALIAN TAX COLLECTION SYSTEM ORDERS EVERY ITALIAN CITIZEN TO ALLOCATE A SHARE OF WHAT HE/HER OWNS IN INCOME TAX TO THE SO CALLED 5x1000 FUND,WHICH IS THE NATIONAL TAX REVENUES SHARE ASSIGNED BY THE ITALIAN GOVERNMENT TO MEDICAL RESEARCH PROGRAMS DEVELOPMENT.HELP US-HELP US-HELP US!!!!
Thursday, March 26, 2015
But who is Carmen Miraglia and where her passion and dedication come from?Ms Carmen Miraglia-the ERBE founder-answers few interesting questions
If you want to speak with our United States-based office,please write to Ms Sue Fogleman;
Phone: 678-708-9294
Email: 2womendobiz@gmail.com and organics4everything@gmail.com
If you are in the NYC area we can recommend La Alegria Salon and Spa on 196 Prince st.
What was the catalyst for you to start your company?
Email: 2womendobiz@gmail.com and organics4everything@gmail.com
If you are in the NYC area we can recommend La Alegria Salon and Spa on 196 Prince st.
What was the catalyst for you to start your company?
“My work is the testimony of an ancient tradition of Italian Herbalism.
From a dream of quality, herbs and alchemy came a business.”
Born into a centuries old tradition I refined my knowledge studying herbs and their therapeutical benefits for the health and beauty, with herbalist monks in the Italian country side.This allowed me to discover and access a vast library of information and philosophy of the Authentic Italian Beauty Culture, with all its history, practices and work of herbalist monks and physicians from the 15th century. Part inherited part collected, I accumulate a considerable knowledge and methods of the phyto/aroma cosmetics, improving and optimizing classic formulations, combining science with nature to make the world’s finest cosmetics and perfumes. After spending several years working in the family pharmacy, where each cream was made of fresh fruits, essential oils and herbs with no preservatives that expired after two to three weeks. I remember as a young girl in the summer my aunts making me creams out of fresh herbs and fruits and how amazing that was every summer. I expanded into making custom cosmetics for some of Italy’s leading families. These custom cosmetics caused a sensation, being that each product was custom blended specifically for each client’s skin type. Of course all was done on a small scale and before I dedicate my entire time in developing ERBE, I collaborate part time as a product developer for some of Europe’s most prestigious cosmetic companies, I found myself frustrated with the synthetic nature of the products I was developing under request, so I decided to do what my ancestors have been doing for centuries and put it in packages and sell it on a larger scale.
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From a dream of quality, herbs and alchemy came a business.”
Born into a centuries old tradition I refined my knowledge studying herbs and their therapeutical benefits for the health and beauty, with herbalist monks in the Italian country side.This allowed me to discover and access a vast library of information and philosophy of the Authentic Italian Beauty Culture, with all its history, practices and work of herbalist monks and physicians from the 15th century. Part inherited part collected, I accumulate a considerable knowledge and methods of the phyto/aroma cosmetics, improving and optimizing classic formulations, combining science with nature to make the world’s finest cosmetics and perfumes. After spending several years working in the family pharmacy, where each cream was made of fresh fruits, essential oils and herbs with no preservatives that expired after two to three weeks. I remember as a young girl in the summer my aunts making me creams out of fresh herbs and fruits and how amazing that was every summer. I expanded into making custom cosmetics for some of Italy’s leading families. These custom cosmetics caused a sensation, being that each product was custom blended specifically for each client’s skin type. Of course all was done on a small scale and before I dedicate my entire time in developing ERBE, I collaborate part time as a product developer for some of Europe’s most prestigious cosmetic companies, I found myself frustrated with the synthetic nature of the products I was developing under request, so I decided to do what my ancestors have been doing for centuries and put it in packages and sell it on a larger scale.
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What is the essence of your business and your product line?
ERBE specializes in plants transformation, extractions and distillation.
Our product lines have their origin in the methods and practices of Phyto/therapy (healing with plants) and Aromatherapy (healing with essential oils)
That branch of Aromatherapy known as aroma/cosmetica uses the power of penetration through the tissues of the essences, to establish beauty treatments that are not limited to the surface of the skin but, to be corrected in a stable cells renewal process. The therapeutic properties of the essential oils in pharmacology are also the foundation of their special and profound action in dermo-cosmetics.
Essential oils perform the function of stimulating the exhausted tissues, promote cell renewal and maintain constant the level of purification. The best results are obtained with blends of essential oils that work synergy with oils or creams or emulsions and extractions. The most recent research has developed dermo-cosmetic functional products based on specific essences for various treatments that integrate the therapeutic aspect-base with the aesthetic. More practically, the plants can be considered as a laboratory containing many chemicals, extractable in different ways depending on the method used. From each of these methods it is possible to obtain a final product with specific requirements and characteristics, with specific therapeutic indications. The extractive techniques applied to material of vegetable nature, are employed as well as for obtaining the pure active principle, removing unwanted components from the plants. Aroma-cosmetics are based on the therapeutic action of extracted herbs and flowers and essentials oils. The sources and quality of the row natural ingredients play a primary role, harvest must occur in season and in the (balsamic time) when the plants offer the most of their therapeutic properties
Our product lines have their origin in the methods and practices of Phyto/therapy (healing with plants) and Aromatherapy (healing with essential oils)
That branch of Aromatherapy known as aroma/cosmetica uses the power of penetration through the tissues of the essences, to establish beauty treatments that are not limited to the surface of the skin but, to be corrected in a stable cells renewal process. The therapeutic properties of the essential oils in pharmacology are also the foundation of their special and profound action in dermo-cosmetics.
Essential oils perform the function of stimulating the exhausted tissues, promote cell renewal and maintain constant the level of purification. The best results are obtained with blends of essential oils that work synergy with oils or creams or emulsions and extractions. The most recent research has developed dermo-cosmetic functional products based on specific essences for various treatments that integrate the therapeutic aspect-base with the aesthetic. More practically, the plants can be considered as a laboratory containing many chemicals, extractable in different ways depending on the method used. From each of these methods it is possible to obtain a final product with specific requirements and characteristics, with specific therapeutic indications. The extractive techniques applied to material of vegetable nature, are employed as well as for obtaining the pure active principle, removing unwanted components from the plants. Aroma-cosmetics are based on the therapeutic action of extracted herbs and flowers and essentials oils. The sources and quality of the row natural ingredients play a primary role, harvest must occur in season and in the (balsamic time) when the plants offer the most of their therapeutic properties
What makes ERBE remarkable and memorable?
I think the absolute pure scent of the products is a consistence positive first approach.
The natural, delicate and elegant smell that characterizes all our products, is inviting and evocative, creating an immediate feeling of trust and confidence for a traditional and solid history of cosmetic manufacturing and not just another cosmetic brand with no other origin but a lab born chemical product.Texture also plays a big role and after using ERBE products, the biggest comment I hear “ it really worked for me, cannot go back to other commercial products” . What is remarkable is that I still have a faithful and growing clientele for so many years without ever making an advertising campaign.
From where or whom do you draw your greatest inspiration?
Of course the first “ maestro” is the work of famous herbalist physicians from the 15th centuries. They were the first to codify and create beauty products as we know them today. But, I must say that the fascinating and charming word of the women in my life as I was growing up, had the strongest influence in my future chooses. Their life style, the attention they had towards beauty and health, my mother exchanging receipts and beauty secrets with friend, and the smell of the flowers in our evenings promenades, made me realize that that was the world I wanted to leave in, a simple and elegant life style made of quality and care.
Of course the first “ maestro” is the work of famous herbalist physicians from the 15th centuries. They were the first to codify and create beauty products as we know them today. But, I must say that the fascinating and charming word of the women in my life as I was growing up, had the strongest influence in my future chooses. Their life style, the attention they had towards beauty and health, my mother exchanging receipts and beauty secrets with friend, and the smell of the flowers in our evenings promenades, made me realize that that was the world I wanted to leave in, a simple and elegant life style made of quality and care.
What are some major things you’ve learned while running ERBE?
Confidence and trust are the major assets we have had all along our retail operation. I learned that people are not just consumers, I felt all the way that there is a lack of professional skills among retail operators, they undervalue the power of honesty and loving approach with clients. Is all aimed to make a quick sale and not to cultivate a clientele. When I was running the retail operation, I found that people need to feel unique and important, they have to trust that the product suggested is the perfect and appropriate product for them. Of course this have to be sustained by a trained personnel
What has been your favorite or most poignant memory of your company to date?
There are many good memories starting with my clients bringing their teen age children from great compliments I had from several celebrity clients but, the most moving thing is when I saw people regaining a youthful skin and appearance a see their total satisfaction and happiness. I have to admit that most of the people who have been using ERBE products methodically for a long time, they kept a younger skin and vs. people who did not.
There are many good memories starting with my clients bringing their teen age children from great compliments I had from several celebrity clients but, the most moving thing is when I saw people regaining a youthful skin and appearance a see their total satisfaction and happiness. I have to admit that most of the people who have been using ERBE products methodically for a long time, they kept a younger skin and vs. people who did not.
Any plans you can share with us about the future of ERBE?
I see there is an empty space in the market for true herbal products, I would like to cover that market. There is a growing public seeking natural products but it is difficult to discern among the many so called “ natural” “organic” brands. There is a lot of confusion and I feel is important for me to be distinguished by that type of categories because, regardless of their claim, in reality most cosmetic company uses the same commercial bases as everyone else, synthetic or “reconstructed” essential oils and inert row ingredients. So far ERBE has been recognized as the only brand reflecting the Authentic Italian Beauty Culture and my plan is try to pursue this concept with integrity and innovations.
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for more information about our exlcusively made in Italy skin care line go to
Wednesday, March 25, 2015
Bringing back the old Italian vibe in New York has been our mission since 1988
Bringing back the old Italian vibe only here at La'Alegria Spa in Manhattan. You may be very far from the actual Rome but as an Italian i can tell you if you want to feel as if Italy came to you just step in this amazing salon. The aroma and stigma of La'Alegria offers the authentic culture that Italy has to offer. Manhattan is full of spas and salons but the service quality and the precision this salon takes is on another wavelength. Italy lives in SOHO at 196 Prince st.
L'Alegria Salon & Spa in New York is your refuge from the shopping frenzy outside,where you can find the ERBE line and be embraced by the timeless feel of a traditional Italian "Erboristeria"(Italian herbal pharmacy) in an historic neighborhood in Rome
www.laalegriaspa.com
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| www.laalegriaspa.com |
A relaxing cup of coffee and beige palette combined with the soft lighting invites you into the surrounding environment. All the intangible extras such as the music, flowers and the fabrics are distinguishing characteristics of La Alegria Salon & Spa
Welcome to La'Alegria salon and spa which has recreated the experience of an Italian Erboristeria,where the philosofy,treatments,products and services have their origin in the work of Italian herbalists and are designed to promote healing and enbance beauty.Even the most sensitive and discerning clients will find in Erbe's skin Care products and Spa services,a level of care that results in radiant and glowing skin.Gift Certificate Available!!!
La Alegria Salon & Salon offers a pleasant and serene environment where our guest can come and enjoy a warm, welcoming atmosphere. This spa and salon immerses you with services and products founded on La Alegria Salon & Spa Pure Flower and Plant Essences. La Alegria offers a complete head-to-toe spa experience including the highest quality hair care, skin care, body treatments, make-up, and waxing services. Spa & Salon is a haven for those seeking first-rate services.
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