Monday, December 1, 2014

ERBE is dressed in her new packaging.

Since 1988,my work has been the testimony of an ancient tradition of Italian Herbalism in the U.S.”. “From a dream of quality, herbs and alchemy came a business.” - 

Ms Carmen Miraglia-Erbe founder

We are the manufacturer of the products ERBE by Carmen Miraglia sold in the US since 1988 (exclusively made in Italy skin care line,handcrafted candles,body/face oils and hair care products)

Director of NA Operations, Erbe
Sue Fogleman- 
2 WomenDoingBusiness

If you are in the NYC area we recommend La Alegria Salon and Spa on 196 Prince st


Lavender Body Lotion is a soft and hydrating emulsion that soothes irritated skin, protects from drying effects of hard water,improves the tone and the elasticity, leaving the skin soft, fresh and silky smooth. Ideal also for sensitive skin with diffused redness and as a nourishing and hydrating after sun lotion .The light and soft texture is quickly absorbed leaving no oily residues.The simple and natural aroma derives exclusively from the EO. of Lavender.


LAVENDER  soothing, purifying, balancing, healing
EVENING PRIMROSE  nourishing, emollient –anti-aging
SWEET ALMOND OIL  hydrating, emollient, softening, suitable for all skin types
AVOCADO OIL  nourishing, emollient, smoothing
VITAMIN A anti-oxidant, regenerating, anti-aging
VITAMIN E  Anti-aging, repairing, protective.
BURDOCK astringent, balancing, purifying, anti-irritant
BIRCH  astringent, purifying, uneven skin texture
LILIUM CANDIDUM BULB EXTRACT  soothing, softening, astringent,emollient, demulcent.
WHEAT GERM OIL  antioxidant, nourishing and emollient.



Replenishing shine enhancer hair conditioner; a nourishing smooth cream with restructuring, antistatic, softening and detangling qualities. Protects dry and processed hair preventing split hair while penetrating into the structure of the hair, allowing a soft and fluffy hair style. The rich texture repairs dry and damaged hair without leaving oily residues. Neutralizes the drying effects of hard water. Nettle  fortifies and revitalizes dull thinning hair preventing it from breaking. Burdock is a purifier with antiseptic properties aimed to maintain the skin of the scalp in its ideal hygienic condition, promoting healthier hair growth while, the action of Mint and Thyme combined, balances and refreshes. Linden calms irritated scalp, while Bitter Orange, acting as an astringent regenerates skin cells, helping eliminating dead cells and flaky skin


LAVENDER soothing, purifying, balancing, healing
ROSEMARY purifying, stimulating, revitalizing
MINT refreshing, toning, anti- oxidant, astringent
BURDOCK ROOT stimulating, toning, detoxifying
BIRCH - astringent, purifying, soothing, anti-septic,
LINDEN balancing, soothing, moisturizing
BITTER ORANGE purifying, balancing, astringent
NETTLE fortifying, protective, anti-inflammatory


Calming and relaxing bath gel, a delicate formulation with soothing, protective and hydrating qualities. The gentle cleansing and purification action, prevents dehydration and leaves the skin smooth, soft and pleasantly scented. Lavender bath and shower gel is free of irritant tensio-actives, making it ideal even for the most sensitive skin. Soothing and anti-irritant, lightly antiseptic to maintain clear and healthy skin and optimal hydration level. Ideal as an after sun shower gel.


LAVENDER  soothing, purifying, balancing, healing.
BIRCH  astringent, purifying, uneven skin texture
BURDOCK ROOT  astringent, balancing, purifying, anti-irritant
LILIUM CANDIDUM BULB EXTRACT  soothing, softening, astringent, emollient, demulcent.


To have healthy hair requires a gentle cleansing with high quality natural ingredients, free of irritants such as parabens, tension-active, sulphates and silicon that can dry out the hair, creating irritation to sensitive scalp and skin related problems. Our Orange Shampoo is a gentle preparation that is safe to use frequently,ideal for all hair types including thinning, dull, or dry with oily or flaking scalp. Bitter Orange in shampoos restores shine, reinforce the hair bulb and regulates sebum of the scalp. The active botanical principles combined, work in synergy to balance and fortify the hair structure, repairing damaged or treated hair and restore beautiful shiny hair.


NETTLE EXTRACT stimulating, restructuring
LAVENDER balancing, purifying
ORANGE toning, astringent
MELISSA soothing, toning
HYDROLIZED WHEAT PROTEIN restructuring, nourishing
HYDROLIZED OAT hydrating, protective

We have just completed  our  new ERBE travel size kit and Lavender linen sachet including,among the others,lavender bath gel,lavender body lotion, lavender soaps and  orange shampoo,so to provide you with  all the comfort,scent and beauty of the healthy and perfuming properties of the Italian lavender and Sicilian oranges during your long and exhausting hours of travel (Our Lavender soap is made exclusively with fine botanical ingredients according to the Italian tradition of artisan soap making. Cold pressed and air dried to maintain the integrity of the natural ingredients)

But who is Carmen Miraglia,Erbe founder and product developer, and where her passion and dedication come from?Ms Carmen Miraglia,owner and product developer of Erbe line-the authentic Italian beauty culture,answers few interesting questions 

What was the catalyst for you to start your company?

“My work is the testimony of an ancient tradition of Italian Herbalism.
From a dream of quality, herbs and alchemy came a business.”
Born into a centuries old tradition I refined my knowledge studying herbs and their therapeutical benefits for the health and beauty, with herbalist monks in the Italian country side.This allowed me to discover and access a vast library of information and philosophy of the Authentic Italian Beauty Culture, with all its history, practices and work of herbalist monks and physicians from the 15th century. Part inherited part collected, I accumulate a considerable knowledge and methods of the phyto/aroma cosmetics, improving and optimizing classic formulations, combining science with nature to make the world’s finest cosmetics and perfumes. After spending several years working in the family pharmacy, where each cream was made of fresh fruits, essential oils and herbs with no preservatives that expired after two to three weeks. I remember as a young girl in the summer my aunts making me creams out of fresh herbs and fruits and how amazing that was every summer. I expanded into making custom cosmetics for some of Italy’s leading families. These custom cosmetics caused a sensation, being that each product was custom blended specifically for each client’s skin type. Of course all was done on a small scale and before I dedicate my entire time in developing ERBE, I collaborate part time as a product developer for some of Europe’s most prestigious cosmetic companies, I found myself frustrated with the synthetic nature of the products I was developing under request, so I decided to do what my ancestors have been doing for centuries and put it in packages and sell it on a larger scale.

What is the essence of your business and your product line?
ERBE specializes in plants transformation, extractions and distillation.
Our product lines have their origin in the methods and practices of Phyto/therapy (healing with plants) and Aromatherapy (healing with essential oils)
That branch of Aromatherapy known as  aroma/cosmetica  uses the power of penetration through the tissues of the essences, to establish beauty treatments that are not limited to the surface of the skin but, to be corrected in a stable cells renewal  process. The therapeutic  properties  of the essential oils in pharmacology are also the foundation of their special and profound action in dermo-cosmetics.
Essential oils perform the function of stimulating the exhausted tissues, promote cell renewal and maintain constant the level of purification. The best results are obtained with blends of essential oils that work synergy with  oils or creams or emulsions and extractions. The most recent research has developed dermo-cosmetic functional products based on specific essences for various treatments that integrate the therapeutic aspect-base with the aesthetic. More practically, the plants can be considered as a laboratory containing many chemicals, extractable in different ways depending on the method used. From each of these methods it is possible to obtain a final product with specific requirements and characteristics, with specific therapeutic indications. The extractive techniques applied to material of vegetable nature, are employed as well as for obtaining the pure active principle, removing unwanted components from the plants. Aroma-cosmetics are based on the therapeutic action of extracted herbs and flowers and essentials oils. The sources and quality of the row natural ingredients play a primary role, harvest must occur in season and in the (balsamic time) when the plants offer the most of their therapeutic properties

What makes ERBE remarkable and memorable?

I think the absolute pure scent of the products is a consistence positive first approach.
The natural, delicate and elegant smell that characterizes all our products, is inviting and evocative, creating an immediate feeling of trust and confidence for a traditional and solid history of cosmetic manufacturing and not just another cosmetic brand with no other origin but a lab born chemical product.Texture also plays a big role and after using ERBE products, the biggest comment I hear “ it really worked for me, cannot go back to other commercial  products” . What is remarkable is that I still have a faithful and growing clientele for so many years without ever making an advertising campaign.

From where or whom do you draw your greatest inspiration?

Of course the first “ maestro” is the work of  famous herbalist physicians from the 15th centuries. They were the first to codify and create beauty products as we know them today. But, I must say that the fascinating and charming word of the women in my life as I was growing up, had the strongest influence in my future chooses. Their life style, the attention they had towards beauty and health, my mother exchanging receipts and beauty secrets with friend, and the smell of the flowers in our evenings promenades,  made me realize that that was the world I wanted to leave in, a simple and elegant life style made of quality and care.

What are some major things you’ve learned while running ERBE?

Confidence and trust are the major assets we have had all along our retail operation. I learned that people are not just consumers, I felt all the way that there is a lack of professional skills among retail operators,  they undervalue the power of honesty and loving approach with clients. Is all aimed to make a quick sale and not to cultivate a clientele. When I was running the retail operation, I found that people need to feel unique and important, they have to trust that the product suggested is the perfect and appropriate product for them. Of course this have to be sustained by a trained personnel 

What has been your favorite or most poignant memory of your company to date?

There are many good memories starting with my clients bringing their teen age children from great compliments I had from several 

   clients but, the most moving thing is when I saw people regaining a youthful skin and appearance a see their total satisfaction and happiness. I have to admit that  most of the people who have been using ERBE products methodically for a long time, they kept a younger skin and vs. people who did not.

Any plans you can share with us about the future of ERBE?

I see there is an empty space in the market for true herbal products, I would like to cover that market. There is a growing public seeking natural products but it is difficult to discern among the many so called “ natural” “organic” brands. There is a lot of confusion and I feel is important for me to be distinguished by that type of categories because, regardless of their claim, in reality most cosmetic company uses the same commercial bases as everyone else, synthetic or “reconstructed” essential oils and inert row ingredients. So far ERBE has been recognized as the only brand reflecting the Authentic Italian Beauty Culture and my plan is try to pursue this concept with integrity and innovations.

No comments:

Post a Comment