|A 16th century Italian village where healing skin with herbs was already a common practice|
If you know Erbe, you know everything about our company is real, and everything about our products is true. If you don’t know us yet, we’d like to introduce ourselves.
We stand for tradition and happily occupy a niche. We are not a big industrial, mass-production cosmetics company.
For almost 25 years we have measured our success by how different we are from the larger businesses that take the idea of beauty and corrupt it through mass marketing and aggressive cost cutting, and, ultimately, silly claims. The big companies do not know you, and, worse, do not care to know you. Rather, they employ the tactics of demographics, psychographics and analytics to reduce you to some abstract being, possessing certain needs and assets.
On the other hand, Erbe has always been hands-on, making simple promises in the form of a highly personal and, so, meaningful message to our faithful clients. The product has always been inspired by our relationships.
The majority of skin care lines include chemicals, which imitate the healing actions of the actual botanical extracts found in Erbe products. What we’ve found is that chemicals, however cheerily or “scientifically” expressed, achieve only superficial and temporary results. They offer illusions—the famous “hope in a bottle.”
Erbe approaches ingredients differently. Our products put you on the healing track. They interact with your skin; they work deeply because they are intended to cure actual dermatological problems. Our idea of a regime is few products, each intended to provide real and lasting benefits.
Erbe has always been about the natural world and our relation to it. We come out of a real tradition: “The Authentic Italian Beauty Tradition.” We are the descendants of generations of men and women who understood the relationship between real beauty and true health and found in the Earth.
Erbe is committed to raising the awareness of a largely ignored past. We have reclaimed the wisdom of our Italian monks, whose healing practices anticipated by centuries what we think of as “modern” today. They are our past, and we are their future.
Toward that end, we reject the pathological pursuit of profit at the expense of the real. Our aims are as humble as our formulations; we want to help people enjoy lasting results from a few truly effective products rather than being caught up in a cycle of useless purchasing.