Thursday, January 31, 2013

Erbe and the authentic Italian beauty culture.



We don't simply have a business proposition; we have a philosophy of health and beauty.

If you know Erbe, you know everything about our company is real, and everything about our products is true. If you don’t know us yet, we’d like to introduce ourselves.

We stand for tradition and happily occupy a niche. We are not a big industrial, mass-production cosmetics company.

For almost 25 years we have measured our success by how different we are from the larger businesses that take the idea of beauty and corrupt it through mass marketing and aggressive cost cutting, and, ultimately, silly claims. The big companies do not know you, and, worse, do not care to know you. Rather, they employ the tactics of demographics, psychographics and analytics to reduce you to some abstract being, possessing certain needs and assets.

On the other hand, Erbe has always been hands-on, making simple promises in the form of a highly personal and, so, meaningful message to our faithful clients. The product has always been inspired by our relationships.

The majority of skin care lines include chemicals, which imitate the healing actions of the actual botanical extracts found in Erbe products. What we’ve found is that chemicals, however cheerily or“scientifically” expressed, achieve only superficial and temporary results. They offer illusions—the famous “hope in a bottle.”

Erbe approaches ingredients differently. Our products put you on the right healing track. They interact with your skin; they work deeply because they are intended to cure actual dermatological problems. Our idea of a regime is few products, each intended to provide real and lasting benefits.

Erbe has always been about the natural world and our relation to it. We come out of a real tradition: “The Authentic Italian Beauty Tradition.” We are the descendants of generations of men and women who understood the relationship between real beauty and true health and found in the Earth.

Erbe is committed to raising the awareness of a largely ignored past. We have reclaimed the wisdom of our Italian monks, whose healing practices anticipated by centuries what we think of as “modern” today. They are our past, and we are their future.

Toward that end, we reject the pathological pursuit of profit at the expense of the real. Our aims are as humble as our formulations; we want to help people enjoy lasting results from a few truly effective products rather than being caught up in a cycle of useless purchasing.


ERBE is a brand built on twin aspects of skin-care-beauty. Our products offer a contemporary reinterpretation of the formulations and practices of the Italian Beauty Culture.
A History of Hands-on Research. ERBE has embraced and modernized the Italian Beauty Culture. Our practices are informed by the accumulation of information that has been researched, tested, improved, and enhanced over hundreds of years.
Authenticity is at the heart of the brand. Tradition and authenticity inform every aspect of our work. Infact, our comprehensive line of products was originally available only custom-made in local pharmacies and herb shops in Italy.
ERBE's Formulae are as unique as they are original. Our philosophy and our products have their origin antiquity  in the work of 15th and 16th century Italian herbalists, physicians and herbalist monks from celebrated monasteries. The progenitors of our line were originally created as treatments and remedies for physical ailments. The knowledge these early chemists, alchemists and doctors acquired would be, in time, combined with modern science and women's traditional expertise in beauty.
ERBE is recognized as the only brand reflecting the values of the Authentic Italian Beauty Culture.
ERBE has grown by word of mouth. Its first fans were advocates of natural beauty solutions and later the lovers of sensuous products. The passion of our customers attracted the attention of Beauty Editors and their enthusiasm for ERBE fanned interest in the products
ERBE’s comprehensive knowledge is combined with an abiding respect for nature. We have a deep and comprehensive knowledge of the organic processes and plant transformation. Our products are the result of expertise and experience, not faith or trends.
We control every aspect of our resourcing and production. We do not simply acquire commodity materials, nor do we hand responsibility for their transformation to a manufacturer. We are deeply involved in every aspect of resourcing and packaging. We not only know which herbs are used, but often the region and even the fields where they were grown and harvested.
Our organic botanicals are of indisputable origin. ERBE products are effective, gentle, pleasant and safe to use. Every item is conceived and formulated to promote healing and enhance beauty, while creating an agreeable feeling of well being.
We have been sold in major department stores: Henry Bendel, Saks, Bergdorf, Barneys,Sephora and specialty stores in main US cities.

ERBE continues today researching and refining its line utilizing the most advanced cosmetic science in synergy with artisanal methods of manufacturing.
In our recent “laboratorio” in rural Tuscany, we create and sale the finest Italian artisanal beauty products along with perfumed accessories and precious home fragrance  collections, all carefully handmade by local women maintaining their heritage and excellence in manufacturing superior products that will improve our life style

ERBE products: truth in beauty. ERBE specializes in active principles of botanical blends, based on coldpressed sweet almond oil, evening primrose, wheat germ oil, jojoba, karite' and St. Johns' Wort. They incorporate extracts of calendula, burdock yarrow, mallow etc. and pure essential oils of chamomile, rosemary, lavender, rose, neroli, bergamot, orange and more. ERBE products are completely free of mineral oils, animal substances, synthetic fragrances, wax, colorants or dyes. Nothing is tested on animals.
Production Capacity: We have the ability to tenfold production and maintain our quality integrity.
Our product line consists of:
Skin Care Products: cleansers, moisturizers, distilled floral waters, eye contour creams, facial masks, face oils, serums, and solar products.
Body & Bath Products: body lotions, hand creams, bath & showers gels, vegetable soaps, body oils, bath oils.
Hair Care Products: shampoos, hair conditioners, hair oils.
Eau de Perfume: a collection of 11 fragrances; 9 single note perfumes and 2 blends of woodsy and floral notes. New combination fragrances are planned for the future. For women and men.
ERBE is designed for all skin types Our multi-use curative formulations target specific problems, and perform many important functions:
8 Provide essential nutrients and emollients
8 Encourage the skin to retain moisture and heal itself
8 Delay aging processes and improve the elasticity
8 Restore unevenly textured skin
8 Protect capillary fragility and reduce redness
8 Heal and prevent the appearance of acne
8 Balance sebum secretion
8 Improve circulation
8 Eliminate liquids and toxins from the skin
Some of our best selling products: our Chamomile Eye Contour Cream is an ideal day and night treatment that can be used as a make-up base. Chamomile Cleansing Milk: protective and emollient ideal even for the most sensitive skin. ERBE’s Mallow Protective Moisturizer, made with clove, carrot, evening primrose, jojoba, yarrow and lavender, is a protective day cream for all skin types that improves elasticity and targets irregular pigmentation to leave skin evenly toned. Rich in nutrients, anti-oxidants, and vitamins, the popular Royal Jelly Nutrient Moisturizer contains evening primrose, hops, calendula, chamomile and wheat germ oil to restore dehydrated skin. Rosemary & Propolis Moisturizer that gently purifies the skin without drying.



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