Very positive feedback after having used our chamomile ultra-light moisturizer.

click on the following link
http://beautereport.com/2013/11/25/beautiful-reality-ultra-light-moisturizer-everyone-can-use-successfully/

VANITY FAIR in 2008;"some people looked at her creams and said"who is this witch?"

Vanity Fair talks about the Erbe founder;"the Rome native was just continuing what her ancestors had been doing since 1700s;harnessing nature's bounty for beautiful ,healthy skin.

A striking interview explaining how to combine the centuries-old Italian skin care culture with modern technology.

IDEAL FIND:  Erbe founded in 1988  (photo above Erbe Vecchia Farmacia, Italy in the 1600′s)

FOUNDER:  Carmen Miraglia

AUTHENTIC DEDICATION: Italian Beauty Culture rooted in 16th and 17th century Aroma-Phytotherapy practice.

Lauroly Q: Welcome Carmen Miraglia. What a pleasure to have you here to talk about your company and ideals. The background story on how you got started with Erbe is so rich and filled with authenticity. Your products are truly an “ideal find” for those who haven’t discovered Erbe yet! You studied biology at Rome’s La Sapienza University and researched herbal alchemy dating back to the 16th century.  After working in your parents 18th Century pharmacy custom blending curative creams from essential oils you went on to develop products for major cosmetic companies. What motivated you to create your own line of phytocosmetics (phyto meaning plant based) called Erbe?

Carmen Miraglia: Growing up in Italy it was customary to be acquainted with the natural healing methods from the folk medicine, everyone knows that Chamomile soothes and Rosemary stimulates. These plants are our foundations applied in the everyday life, including beauty receipts used for centuries and improved overtime. As a former product developer, for other cosmetic companies, I became more and more disenchanted with this world of ordinary formulations with no functional activity but only for commercial purposes. I felt I had to go back to what I knew best, personalized natural formulations, ready to use receipts for beauty and personal hygiene, based on extremely pure ingredients and without additives or chemicals but no shelf life. They were classic preparations previously available only custom made in local pharmacies. Soon my small artisan activity became a business and started researching for the appropriated additives to incorporate in my formulations, without altering or diminishing the effects of the botanical ingredients but, enhancing their efficacy to convey and maintain the properties of our herbs, roots and flowers.

Lauroly Q:  The inspiration for your line is so interesting. You studied the work of Italian herbalist, alchemists and physicians from celebrated ancient monasteries. How do you combine ancient alchemy with modern science? There are so many companies claiming “all natural” but we often find a natural herb like lavender listed last after a long list of chemicals. As former Marketing Director of the HBA Beauty show (tradeshow for cosmetic manufacturers) in New York, I talked to many product formulators who talked about the difficulty and challenges of natural product formulation.  Can you tell us how you address the challenges?

Carmen Miraglia: There are “chemicals” deriving from plants and “transformed” into a preservatives or antibacterial that may complete or enhance the functional activity of the plants. Essential oils, in their pure form and extracted in a safe way, are great preservatives and anti-oxidants, if we extract the active principal of the Lemon, we obtain the “ascorbic acid” used as a preservative and so on. Many plants, once they go under a transformation process may assume a fantasy name, we rigorously select the additives to incorporate in our products. The process of “transformation”, of vegetal origin ingredients, is fundamental to realize our line of products.

Lauroly Q: How do you insure quality in your production and manufacturing?

Carmen Miraglia: We rely on the work of family owned business for years who are determined to continue and maintain a traditional method of manufacturing passed on from generation to generation. We work very close for over 25 years now. Actually the new generation is more dedicated to quality, they have chosen to improve and grow with particular attention to quality and integrity. From our sources of the plants, their transformation and their employment, we control every aspect of production, including our packaging and designs. My suppliers, my graphic designer, my lab collaborators and I have formed a trustworthy team and by learning from each other, we create these products that are designed to be safe, functional and pleasant to use.

Lauroly Q: Okay we understand what makes Erbe so unique and special but let’s get to Italian culture. What botanical blends from nature did your ancient ancestors in Italy use?  And what is your best selling product?

Carmen Miraglia: Everyone knows Chamomile soothes, Rosemary stimulates, Mallow soothes if the gums are irritated, or Calendula cream helps if your skin is flaking dry. In Italy it is our everyday life, we always used natural remedies to cure minor ailments, mixing and blending mixtures of herbs for all kinds of needs. The association of various different herbs in one single product is the key to aim at various skin conditions. These associations and relative ratio of dosages is a precise science and this is what makes all ERBE’sMoisturizers the best appreciated products in our lines. Our skin care products contain a blend of truly precious essential oils and extracts, designed to target a wide range of skin conditions. Our blends contribute in enhancing the skin’s immune system, improve the appearance of dull skin, refresh and rejuvenate, while also delaying signs of aging.

Lauroly Closing: All I can say is Bellissimo! Carmen, thank you so much for sharing your Italian cultural wisdom and inspiring business story.  I should remind everyone that Erbe products are free of synthetic fragrances, animal products, waxes and colorants. To know more about erbe go to http://erbeitalianskincare.blogspot.it/2013/03/the-association-of-various-different.html

To learn more about Erbe and specifically phytotherapy you can contact erbeitalia@libero.it

An old centuries herbal formulation to treat rosacea and sensitive skin:Royal Jelly, Evening Primrose, Hops, Calendula, Chamomile and Wheat Germ Oil

Aromatherapy is the use of natural flowers and plants essential oil to enhance the health of body and mind. Essential oils are found in flowers, roots, leaves, bark, wood and resins.

The healing practice through the use of essential oils dates back in the history when Hypocrites claimed it as one of the most effective medicine of that time. The first reported case of essential oils based cure even occurred in ancient Egypt, where antiseptic natural properties of unguents were well known.

From Egypt and the Middle East, knowledge of the art of essential oils traveled to Greece, Rome and the Arab world. During the middle ages, alchemists were experts in essential oils extraction and healing formulas preparations.

During the 18th and 19th centuries essential oils continued to represent a major support for the healing system until they were replaced by synthetic drugs. In Europe aromatherapy has been recognized for many years as valuable therapy and it was indeed taught in medical schools. 

One example of herbal formulations still in use in Italy is the combination of Royal Jelly, Evening Primrose, Hops, Calendula, Chamomile and Wheat Germ Oil to treat dry, sensitive, mature skin as well as rosacea.

Royal Jelly :extremely rich in nutrients, vitamins and active principles

Evening Primrose:anti-wrinkle, heals dehydrated skin
Hops tonic, anti-aging, firming

Calendula:treats dry and flaky skin, sofeting, cicatrizant

Chamomile:soothing, protects capyllaries

Wheat Germ Oil :nourishing, rich in vitamins a-e-f, antioxidant

Key Benefits of this old centuries herbal formulation are the following:

• Royal Jelly is a bee product extremely rich in nutrients, vitamins and antioxidants

• Regenerative and revitalizing

• Stimulates the renewal of healthy skin cells helpful in reducing acne scars

• Smoothes and diminishes age lines

• Reduces redness, rosacea and irritations

• Regular use will firm and smooth wrinkles while improving elasticity

• Immediate effects: glow, hydration, tone and elasticity

On the basis of this simple but only traditionally known concept we create our Royal jelly and evening primrose moisturizer.
Royal Jelly & Evening Primrose is nutritious, regenerative and soothing. 

This special moisturizer combines Royal Jelly, Evening Primrose, Hops, Calendula, Chamomile and Wheat Germ Oil to treat dry, sensitive, mature skin as well as rosacea. In the morning, it hydrates, revitalizes and stimulates, providing an immediate feeling of freshness and softness, while restoring a luminous tone and beautiful skin. At night, it nourishes and soothes thanks to its natural emollients and nutrients that are essential for younger looking skin.

please contact us at erbeitalia@libero.it for further information.We ll be more than happy to answer your questions.We also look for new sale agents who want to represent our line.

see our video;https://www.youtube.com/watch?v=f7HdKjc7wAQ&feature=youtu.be

VIDEO;The natural paradise of the Italian fields and botanical gardens.

to see the video click on the following link;
https://www.youtube.com/watch?v=f7HdKjc7wAQ&feature=youtu.be

Our video where Italian gardens and fields tell you about the Erbe skin care love.

click here to see the video;
https://www.youtube.com/watch?v=f7HdKjc7wAQ&feature=youtu.be

What is an Italian "Erboristeria" and how essential oils are treated in the Italian monasteries?

An essential oils distillery at an Italian monastery

In Italy, what we commonly call “Erboristeria”is a sort of herbal pharmacy where our pharmacists, historically named aromatists, work on, study and practice ancient healing formulations based on the use of the natural herbs, to provide people affected by particular health  problems with a customized cure.

Our pharmacists were strong believers of the efficacy of the herbal knowledge’ monks, which the natural healing remedies they adopted and studied were based on. 

Nowadays,we are able to propose a contemporary interpretation of those herbal formulations,treatments and practices of the authentic Italian beauty culture,through  three steps of production.

1) MACERATION;

Parts of the fresh plant are placed in an airtight container and covered with almond oil or other base oils for 30 days

2) FILTERING AND SCREENING;

After this period the oil is filtered and transferred into another container and skips to the pressing plant mixed with oil that contains most of the functional substances in the plant itself. Two more days of resting, then a second screening and other purifying processes occur  before the oil, filtered and pure, is ready for distillation.

3)DISTILLED;

Essential oils are obtained by steam distillation. The pressurized steam is introduced into the lower part of the distiller and passes through the plant parts or oil to vaporize the volatile oils contained in them.  It is a method that applies to most of the aromatic plants and exploits the physical properties of essences, in particular their volatility.It is to separate the essential oil from the plant origin using a jet of water vapor, which invests plant tissues and "carries" the essence. From the process you get two final products: the distillate and the aromatic water. This is the water that comes from the condensation of the same steam, scented by a small fraction of essence dissolved in it.

The techniques of preparation of scented oils by maceration of flowers, herbs and spices in vegetable oils has remained largely the same over the centuries, until the development of the process of distilling the essence which  allowed to replace at least part of the long process of maceration, giving also aromatic oils therapeutic efficacy and safety of use unknown before.

The therapeutic properties of the essential oils in pharmacology are also the foundation of their special and profound action in dermo-cosmetics.

That branch of aromatherapy known as  aroma cosmetic uses the power of penetration through the tissues of the essences to establish beauty treatments that are not limited to the surface of the skin, but to be correct in a stable cells renewal process.

The antiseptic power of the essences is active, not only for lesions, wounds and sores, even for a general time-disinfectant action to rid the skin of microinfection that cause pimples, eczema, rashes, etc..

Essential oils perform the function of stimulating the exhausted tissues, promote cell renewal and maintain constant the level of purification.

The best results are obtained with blends of essential oils that work in synergy with  oils or creams or emulsions.

The most recent research has developed dermo-cosmetic functional products based on specific essences for various treatments that integrate the therapeutic aspect-base with the aesthetic.

More practically, the plants can be considered as a laboratory containing many chemicals, extractable in different ways depending on the method used. From each of these methods it is possible to obtain a final product with specific requirements and characteristics, with specific therapeutic indications. The extractive techniques applied to material of vegetable nature, are employed as well as for obtaining the pure active principle, removing unwanted components from the plants.

Aromacosmetics are based on the therapeutic action of extracted herbs and flowers and essentials oils.

The sources and quality of the row natural ingredients play a primary role, harvest must occur in season and in the (balsamic time) when the plants offer the most of their therapeutic properties

"Abbazia di Farfa",a well known Italian monastery close to Rome.

For example,our production method has enabled us to develop our chamomile & hawthorne cleansing milk

Chamomile Cleansing Milk, 

Emollient, soothing and protective pH balanced cream cleanser, suitable for all skin types and ages including dry-sensitive especially with a tendency to redness and capillary fragility. Gently cleanses and removes make-up while hydrating, softening and calming irritation and redness, leaving the skin fresh, toned and clear, ready to receive further treatments. It also helps relieve the irritation of rosacea and acne conditions. 

Made with;

Chamomile essential oil ;it soothes and calms irritation, relieves allergic reactions. Chamomile is anti-inflammatory, treats capillary fragility, and helps calm eczema and allergic conditions. 

Butcher’s broom and Licorice;they have a gentle anti-redness and anti-inflammatory action that reduces redness and improves the tone of uneven blotchy skin.Butcher’s broom is vasoconstrictor, improves circulation and reduce redness. Licorice; treats acne, calms allergic skin and improves condition of fragile capillaries. 

Hawthorn and Horse chestnut stimulate and improve circulation with a special tonic effect on the capillaries, gradually helping to strengthen and minimize visible ones.Hawthorn; lightly astringent with tonic and healing effects especially for capillaries.Horsechestnut; healing, improves circulation, refreshes. 

Sweet almond oil; emollient and highly nourishing traditionally used to prevent signs of aging and dehydration. 

Karite’; a natural emollient, anti wrinkle, protective, and nourishing. 

Note: Chamomile cleanser is particularly recommended for allergic skin with intolerance to chemically based skin care products. It can be used in conjunction with Erbe Rosemary cleansing milk or Calendula Non-soap bar to heal irritated condition.
Follow with: Erbe Rose water (for dry, mature skin or sensitive with redness) or Lavender water (for normal, combination or sensitive skin with blemishes).
 

A truly gentle yet thoroughly effective cleansing cream. Chamomile Cleansing Milk is a soothing, hydrating, and highly protective, removes make-up and impurities while hydrating the skin. It also helps relieve the irritation of rosacea and acne conditions

to know more about us please go to

http://erbeitalianskincare.blogspot.it/2013/03/the-association-of-various-different.html

we also look for new sale representatives,spa or distributors,please do not hesitate to contacting us at erbeitalia@libero.it for further information

please ask us more about our Chamomile & Hawthorne cleansing milk at erbeitalia@libero.it

<!---Codice Sorgente Erboristeria Dulcamara ----><BR><a href="http://www.erboristeriadulcamara.com/"><img src="http://www.erboristeriadulcamara.com/motore/segnalato1.jpg" border="0" width="111" height="51"></a><BR><!--- Fine del Codice Sorgente --

Heavenly Pure site states"Erbe products are the beauty secret for models and celebrities because they work"

http://www.heavenlypure.com/

Erbe,the authentic Italian beauty culture.: All the secrets hidden in the Italian monasteries....

Erbe,the authentic Italian beauty culture.: All the secrets hidden in the Italian monasteries....: The"Abbazia di Farfa",a monastery close to Rome. We have reclaimed the wisdom of our Italian monks, whose healing skin...

All the secrets hidden in the Italian monasteries.

The"Abbazia di Farfa",a monastery close to Rome.

We have reclaimed the wisdom of our Italian monks, whose healing skin practices anticipated by centuries what we think of as “modern” today. They are our past, and we are their future.

For centuries Italian alchemists and herbalists have relied on healing properties of plants and flowers to heal particular skin conditions and to ameliorate the effects of aging. It is an age-old practice that perhaps hasn’t been improved on.

Growing up in Italy it was customary to be acquainted with the natural healing methods from the folk medicine, everyone knows that Chamomile soothes and Rosemary stimulates. These plants are our foundations applied in the everyday life, including beauty receipts used for centuries and improved overtime. As a former product developer, for other cosmetic companies, I became more and more disenchanted with this world of ordinary formulations with no functional activity but only for commercial purposes. I felt I had to go back to what I knew best, personalized natural formulations, ready to use receipts for beauty and personal hygiene, based on extremely pure ingredients and without additives or chemicals but no shelf life. They were classic preparations previously available only custom made in local pharmacies. Soon my small artisan activity became a business and started researching for the appropriated additives to incorporate in my formulations, without altering or diminishing the effects of the botanical ingredients but, enhancing their efficacy to convey and maintain the properties of our herbs, roots and flowers.

There are “chemicals” deriving from plants and “transformed” into a preservatives or antibacterial that may complete or enhance the functional activity of the plants. Essential oils, in their pure form and extracted in a safe way, are great preservatives and anti-oxidants, if we extract the active principal of the Lemon, we obtain the “ascorbic acid” used as a preservative and so on. Many plants, once they go under a transformation process may assume a fantasy name, we rigorously select the additives to incorporate in our products. The process of “transformation”, of vegetal origin ingredients, is fundamental to realize our line of products.

We rely on the work of family owned business for years who are determined to continue and maintain a traditional method of manufacturing passed on from generation to generation. We work very close for over 25 years now. Actually the new generation is more dedicated to quality, they have chosen to improve and grow with particular attention to quality and integrity. From our sources of the plants, their transformation and their employment, we control every aspect of production, including our packaging and designs. My suppliers, my graphic designer, my lab collaborators and I have formed a trustworthy team and by learning from each other, we create these products that are designed to be safe, functional and pleasant to use.

Everyone knows Chamomile soothes, Rosemary stimulates, Mallow soothes if the gums are irritated, or Calendula cream helps if your skin is flaking dry. In Italy it is our everyday life, we always used natural remedies to cure minor ailments, mixing and blending mixtures of herbs for all kinds of needs. The association of various different herbs in one single product is the key to aim at various skin conditions. These associations and relative ratio of dosages is a precise science and this is what makes all ERBE’sMoisturizers the best appreciated products in our lines. Our skin care products contain a blend of truly precious essential oils and extracts, designed to target a wide range of skin conditions. Our blends contribute in enhancing the skin’s immune system, improve the appearance of dull skin, refresh and rejuvenate, while also delaying signs of aging.

our company presentation;http://erbeitalianskincare.blogspot.it/2013/03/the-association-of-various-different.html

We also do private label with the same integrity,professionalism,quality and packaging design attention,our line has been successfully standing out with for more than 20 years.

The following link explains you who we are;
http://erbeitalianskincare.blogspot.it/2013/03/the-association-of-various-different.html

Allure magazine has listed the Erbe calendula body lotion among its top pregnancy products

http://www.allure.com/beauty-products/skin/2010/erbe-calendula-orange-blossom-lotion

When Japan recognized the beauty,integrity and quality of Erbe

Old is new again-Are you agree the organic products blog Bio-life.es who shares our business view?

https://twitter.com/ErbeItalianskin/status/344818019656151041

4 Reasons You’re Paying Too Much for Sunscreen

4 Reasons You’re Paying Too Much for Sunscreen Read more: http://business.time.com/2013/05/30/5-reasons-youre-paying-too-much-for-sunscreen/#ixzz2Vos5viqW

This is the idea behind this project-Collectively,we can.

“Collectively, We Can” is your place to go when you feel, as small business owner operating with limited financial resources and small visibility ,your ideas and products could bring you to the next level of success or more simple personal satisfaction, but this big corporations driven world holds you back, by constantly putting you in situations where you would need a huge list of connections, a substantial economic fire power, or highly technical skills to meet and answer the demands,burocracy related aspects, or the legal issues of a so barely structured and organized market.
“Collectively We Can” has been conceived to encourage small businesses owners, professional in different matters, clientele base of each joining network companies, put at disposal and receive in exchange technical and personal expertise or experience, specific knowledge regarding complex subjects as international market laws, import-export issues, on-line contents communication, skin care formulations or jewelry design capacity etc,or the more simple but not less important, attention and purchasing power of each company single network, who can ,through the platform, come to know of other products made by other companies embracing the project and the discussions on the platform..
Main principles the social network are based on and every participants must believe in and stick to are sustainability in terms of profit margins and environment respect, but especially the idea that by offering what we have and we know at a more limited price, to help potential of smart, creative and hard work people  come out ,it is possible not only to receive moral satisfaction for the support provided, but also more practical long term results, in terms of monetary return and increased visibility.
The financial turmoil we are going through is nothing more than a long process started by the most powerful and some wealthy to widen always more and more the gap of living standards between low-medium class and super rich, but we have still a great mean to reverse this plot and it’s the belief that for every person walking around the streets of this world, whom we help become more happy, respected and supported, we all become and feel more happy, respected and supported.
Francesco and Bo have also started this project to let the brands interact on this new type of social network platform, called Collectively, We Can.
Here we can share the latest news of your brand, your pov of what drives this small niche market and suggestions how to grow as a business. Bo is open to any ideas on blogs interviews, possible collaborations or begins of new projects related to the commercial side of this initiative, for all other questions or type of proposals you can speak directly with Francesco.
Collectively we can gives voices to the world and let potential buyers know you are out there...
There are some unique products made out there in different parts of the planet market, where small entrepreneurs have measured their success by how different they are from the larger businesses that take the idea of beauty and corrupt it through mass marketing and aggressive cost cutting, and, ultimately, silly claims. The big companies do not know you, and, worse, do not care to know you. Rather, they employ the tactics of demographics, psychographics and analytics to reduce you to some abstract being, possessing certain needs and assets.

On the other hand, some small scale production companies have always been hands-on, making simple promises in the form of a highly personal and, so, meaningful message to their  faithful clients. Their products have always been inspired by their relationships.
However, because of this particular business approach, some small entrepreneurs do not really concentrate obsessively on sale growth and international markets but more on quality fueled by the passion for their work, by keeping only a very exclusive domestic distribution
Collectively we can now has brought to light some of those very exclusive companies by inspiring them with the desire of let the worldwide market know about their beautiful creations.
We are thrilled about the idea of having built a bridge between you and those "unique artists" of the high education,of the beauty,of the creativity,of the specific knowledge,of the  technical skills etc,whose great daily actions are known by few and who now  are all part of this group as you could become too another "unique artist".

"Unique artists" who are all  different in what they are able to put at disposal  and  need to receive in exchange from the group,but certainly all pooled together by the same moral principles this project is based on.

please join us on facebook,look for us at "Collectively, We can"
https://www.facebook.com/groups/494405077299241/

or linkedin http://www.linkedin.com/groups/Collectively-We-can-5049916/about?trk=anet_ug_grppro