Thursday, October 29, 2015

As everybody uses synthetic or “reconstructed” essential oils it's difficult to discern among the many so called"natural" and "organic" brands

Audry magazine describes  Erbe as the"cosmetics cult" made in Italy.


“Since 1988,my work has been the testimony of an ancient tradition of Italian Herbalism in the U.S.”. “From a dream of quality, herbs and alchemy came a business.” 

Ms Carmen Miraglia-Erbe founder





Director of NprthAmercian Operations, Erbe
Sue Fogleman- 
2 WomenDoingBusiness
2womendobiz@gmail.com
678-708-9294
www.2womendobiz.com
www.erbeusa.com
www.erbeskincare.com

But how  the Everlasting Beauty Secrets of  the Italian Culture have helped ERBE achieve this status among the media?

Interviewer;After working in your parents 18th Century pharmacy custom blending curative creams from essential oils you went on to develop products for major cosmetic companies. What motivated you to create your own line of phytocosmetics (phyto meaning plant based) called Erbe?

Carmen Miraglia(Erbe owner and product developer): Growing up in Italy it was customary to be acquainted with the natural healing methods from the folk medicine, everyone knows that Chamomile soothes and Rosemary stimulates. These plants are our foundations applied in the everyday life, including beauty receipts used for centuries and improved overtime. As a former product developer, for other cosmetic companies, I became more and more disenchanted with this world of ordinary formulations with no functional activity but only for commercial purposes. I felt I had to go back to what I knew best, personalized natural formulations, ready to use receipts for beauty and personal hygiene, based on extremely pure ingredients and without additives or chemicals but no shelf life. They were classic preparations previously available only custom made in local pharmacies. Soon my small artisan activity became a business and started researching for the appropriated additives to incorporate in my formulations, without altering or diminishing the effects of the botanical ingredients but, enhancing their efficacy to convey and maintain the properties of our herbs, roots and flowers.

We are the manufacturer of the products ERBE by Carmen Miraglia sold in the US since 1988 (exclusively made in Italy skin care line,handcrafted candles,body/face oils and hair care products)

Director of NA Operations, Erbe
Sue Fogleman- 
2 WomenDoingBusiness
2womendobiz@gmail.com
678-708-9294
www.2womendobiz.com
www.erbeusa.com
www.erbeskincare.com

If you are in the NYC area we recommend La Alegria Salon and Spa on 196 Prince st-Manhattan

The inspiration for your line is so interesting. You studied the work of Italian herbalist, alchemists and physicians from celebrated ancient monasteries. How do you combine ancient alchemy with modern science? 

Carmen Miraglia: There are “chemicals” deriving from plants and “transformed” into a preservatives or antibacterial that may complete or enhance the functional activity of the plants. Essential oils, in their pure form and extracted in a safe way, are great preservatives and anti-oxidants, if we extract the active principal of the Lemon, we obtain the “ascorbic acid” used as a preservative and so on. Many plants, once they go under a transformation process may assume a fantasy name, we rigorously select the additives to incorporate in our products. The process of “transformation”, of vegetal origin ingredients, is fundamental to realize our line of products.



How do you insure quality in your production and manufacturing?

Carmen Miraglia: We rely on the work of family owned business for years who are determined to continue and maintain a traditional method of manufacturing passed on from generation to generation. We work very close for over 25 years now. Actually the new generation is more dedicated to quality, they have chosen to improve and grow with particular attention to quality and integrity. From our sources of the plants, their transformation and their employment, we control every aspect of production, including our packaging and designs. My suppliers, my graphic designer, my lab collaborators and I have formed a trustworthy team and by learning from each other, we create these products that are designed to be safe, functional and pleasant to use.






What are some major things you’ve learned while running ERBE?

Carmen Miraglia: Confidence and trust are the major assets we have had all along our retail operation. I learned that people are not just consumers, I felt all the way that there is a lack of professional skills among retail operators,  they undervalue the power of honesty and loving approach with clients. Is all aimed to make a quick sale and not to cultivate a clientele. When I was running the retail operation, I found that people need to feel unique and important, they have to trust that the product suggested is the perfect and appropriate product for them. Of course this have to be sustained by a trained personnel 




What has been your favorite or most poignant memory of your company to date?

Carmen Miraglia; There are many good memories starting with my clients bringing their teen age children from great compliments I had from several celebrity clients but, the most moving thing is when I saw people regaining a youthful skin and appearance a see their total satisfaction and happiness. I have to admit that  most of the people who have been using ERBE products methodically for a long time, they kept a younger skin and vs. people who did not.



Any plans you can share with us about the future of ERBE?

Carmen Miraglia: I see there is an empty space in the market for true herbal products, I would like to cover that market. There is a growing public seeking natural products but it is difficult to discern among the many so called “ natural” “organic” brands. There is a lot of confusion and I feel is important for me to be distinguished by that type of categories because, regardless of their claim, in reality most cosmetic company uses the same commercial bases as everyone else, synthetic or “reconstructed” essential oils and inert row ingredients. So far ERBE has been recognized as the only brand reflecting the Authentic Italian Beauty Culture and my plan is try to pursue this concept with integrity and innovations


Our story and products on the following link;



























 





No comments:

Post a Comment