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“Since 1988,my work has been the testimony of an ancient tradition of Italian Herbalism in the U.S.”. “From a dream of quality, herbs and alchemy came a business.” -Ms Carmen Miraglia-Erbe founder |
Ms Carmen Miraglia was born in the Southern Italy and lives in Rome.As Erbe founder she answers an interesting question;
What was the catalyst
for you to start your company?
“My work is the testimony of an ancient tradition of Italian
Herbalism.From a dream of quality, herbs and alchemy came a business. Born into a centuries
old tradition I refined my knowledge studying herbs and their therapeutical
benefits for the health and beauty, with herbalist monks in the Italian country
side.This allowed me to discover and access a vast library of information and
philosophy of the Authentic Italian Beauty Culture, with all its history,
practices and work of herbalist monks and physicians from the 15th century.
Part inherited part collected, I accumulate a considerable knowledge and
methods of the phyto/aroma cosmetics, improving and optimizing classic
formulations, combining science with nature to make the world’s finest
cosmetics and perfumes. After spending several years working in the family
pharmacy, where each cream was made of fresh fruits, essential oils and herbs
with no preservatives that expired after two to three weeks. I remember as a
young girl in the summer my aunts making me creams out of fresh herbs and
fruits and how amazing that was every summer. I expanded into making custom
cosmetics for some of Italy’s leading families. These custom cosmetics caused a
sensation, being that each product was custom blended specifically for each
client’s skin type. Of course all was done on a small scale and before I
dedicate my entire time in developing ERBE, I collaborate part time as a
product developer for some of Europe’s most prestigious cosmetic companies, I
found myself frustrated with the synthetic nature of the products I was
developing under request, so I decided to do what my ancestors have been doing
for centuries and put it in packages and sell it on a larger scale.”
Our story and
products on the following link;
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