FROM A DREAM OF QUALITY, HERBS AND ALCHEMY CAME A BUSINESS.
We don't simply have a business proposition; we have a philosophy of health and beauty.If you know Erbe, you know everything about our company is real, and everything about our products is true. If you don’t know us yet, we’d like to introduce ourselves.
We stand for tradition and happily occupy a niche. We are not a big industrial, mass-production cosmetics company.
For almost 25 years we have measured our success by how different we are from the larger businesses that take the idea of beauty and corrupt it through mass marketing and aggressive cost cutting, and, ultimately, silly claims. The big companies do not know you, and, worse, do not care to know you. Rather, they employ the tactics of demographics, psychographics and analytics to reduce you to some abstract being, possessing certain needs and assets.
On the other hand, Erbe has always been hands-on, making simple promises in the form of a highly personal and, so, meaningful message to our faithful clients. The product has always been inspired by our relationships.
The majority of skin care lines include chemicals, which imitate the healing actions of the actual botanical extracts found in Erbe products. What we’ve found is that chemicals, however cheerily or“scientifically” expressed, achieve only superficial and temporary results. They offer illusions—the famous “hope in a bottle.”
Erbe approaches ingredients differently. Our products put you on the right healing track. They interact with your skin; they work deeply because they are intended to cure actual dermatological problems. Our idea of a regime is few products, each intended to provide real and lasting benefits.
Erbe has always been about the natural world and our relation to it. We come out of a real tradition: “The Authentic Italian Beauty Tradition.” We are the descendants of generations of men and women who understood the relationship between real beauty and true health and found in the Earth.
Erbe is committed to raising the awareness of a largely ignored past. We have reclaimed the wisdom of our Italian monks, whose healing practices anticipated by centuries what we think of as “modern” today. They are our past, and we are their future.
Toward that end, we reject the pathological pursuit of profit at the expense of the real. Our aims are as humble as our formulations; we want to help people enjoy lasting results from a few truly effective products rather than being caught up in a cycle of useless purchasing.
ERBE PROFILE.
ERBE is a brand built on twin aspects of
skin-care-beauty. Our products offer a contemporary reinterpretation
of the formulations and practices of the Italian Beauty Culture.
A History of Hands-on Research. ERBE has embraced and
modernized the Italian Beauty Culture. Our practices are informed by the accumulation of information that has been
researched, tested, improved, and enhanced over
hundreds of years.
Authenticity is at the heart of the brand. Tradition
and authenticity inform every aspect of our work. Infact, our comprehensive line
of products was originally available only custom-made in local pharmacies and herb shops in
Italy.
ERBE's Formulae are as unique as they are original.
Our philosophy and our products have their origin antiquity in the work of
15th and 16th century Italian herbalists, physicians and herbalist monks from celebrated
monasteries. The progenitors of our line were originally created as treatments
and remedies for physical ailments.
The knowledge these early chemists, alchemists and doctors acquired would be,
in time, combined with
modern science and women's traditional expertise in beauty.
ERBE is recognized
as the only brand reflecting the values of the Authentic Italian Beauty
Culture.
ERBE has grown by
word of mouth. Its first fans were advocates of natural beauty solutions and
later the lovers of sensuous products. The passion of our customers attracted
the attention of Beauty Editors and their enthusiasm for ERBE fanned interest
in the products
ERBE’s comprehensive knowledge is combined with an
abiding respect for nature. We have a deep and comprehensive knowledge of the organic processes and plant transformation.
Our products are the result of expertise and
experience, not faith or trends.
We control every aspect of our resourcing and
production. We do not simply acquire commodity materials, nor do we hand responsibility
for their transformation to a manufacturer. We are deeply involved in every aspect of
resourcing and packaging. We not only know which herbs are used, but often the
region and even the fields where
they were grown and harvested.
Our organic botanicals are of indisputable origin.
ERBE products are effective, gentle, pleasant and safe to use. Every item is conceived
and formulated to promote healing and enhance beauty, while creating an agreeable feeling
of well being.
We
have been sold in major department stores: Henry Bendel, Saks, Bergdorf,
Barneys,Sephora and specialty stores in main US cities.
ERBE continues
today researching and refining its line utilizing the most advanced cosmetic science
in synergy with artisanal methods of manufacturing.
In our recent “laboratorio”
in rural Tuscany, we create and sale the finest Italian artisanal beauty
products along with perfumed accessories and precious home fragrance collections, all
carefully handmade by local women maintaining their heritage and excellence in manufacturing superior products that will improve
our life style
OUR PRODUCTS
ERBE products:
truth in beauty. ERBE specializes in active
principles of botanical blends, based on coldpressed sweet almond oil, evening
primrose, wheat germ oil, jojoba, karite' and St. Johns' Wort. They incorporate
extracts of calendula, burdock yarrow, mallow etc. and pure essential oils of
chamomile, rosemary, lavender, rose, neroli, bergamot, orange and more. ERBE
products are completely free of mineral oils, animal substances, synthetic
fragrances, wax, colorants or dyes. Nothing is tested on animals.
Production
Capacity: We have the
ability to tenfold production and maintain our quality integrity.
Our product line
consists of:
Skin Care Products: cleansers, moisturizers, distilled
floral waters, eye contour creams, facial masks, face oils, serums, and
solar products.
Body & Bath Products: body lotions, hand creams,
bath & showers gels, vegetable soaps, body oils, bath oils.
Hair Care Products: shampoos, hair conditioners, hair
oils.
Eau de Perfume: a collection of 11 fragrances; 9
single note perfumes and 2 blends of woodsy and floral notes. New combination
fragrances are planned for the future. For women and men.
ERBE is designed for all skin types Our multi-use
curative formulations target specific problems, and perform many important
functions:
8 Provide
essential nutrients and emollients
8 Encourage the
skin to retain moisture and heal itself
8 Delay aging
processes and improve the elasticity
8 Restore unevenly
textured skin
8 Protect
capillary fragility and reduce redness
8 Heal and prevent
the appearance of acne
8 Balance sebum
secretion
8 Improve
circulation
8 Eliminate
liquids and toxins from the skin
Some of our best
selling products: our Chamomile Eye
Contour Cream is an ideal day and night treatment that can
be used as a make-up base. Chamomile Cleansing Milk: protective and emollient
ideal even for the most sensitive skin. ERBE’s Mallow Protective Moisturizer,
made with clove, carrot, evening primrose,
jojoba, yarrow and lavender, is a protective day cream for all skin types that
improves elasticity and targets irregular pigmentation to leave skin evenly
toned. Rich in nutrients, anti-oxidants, and vitamins, the popular Royal Jelly
Nutrient Moisturizer contains evening primrose, hops, calendula, chamomile and
wheat germ oil to restore dehydrated skin. Rosemary & Propolis Moisturizer
that gently purifies the skin without drying.
website; www.erbeitalianskincare.com
website; www.erbeitalianskincare.com
