The Clove essential oil is used to maintain regular pigmentation of the skin as the Italian beauty culture has been suggesting us for centuries.

“Since 1988,my work has been the testimony of an ancient tradition of Italian Herbalism in the U.S.”. “From a dream of quality, herbs and alchemy came a business.” - 

Ms Carmen Miraglia-Erbe founder 

We are the manufacturer of the products ERBE by Carmen Miraglia sold in the U.S.A. since 1988 (exclusively made in Italy skin care line,handcrafted candles,body/face oils and hair care products)

Director of North American Operations, Erbe
Sue Fogleman- 
2 WomenDoingBusiness
2womendobiz@gmail.com
678-708-9294
www.2womendobiz.com
www.erbeusa.com
www.erbeskincare.com

A lot of Italians still rely on suggestions made by their family pharmacist to obtain botanical remedies healing the skin.

In Italy what we commonly call “Erboristeria”is a sort of herbal pharmacy where our pharmacists, historically named aromatists, work on, study and practice ancient healing formulations based on the use of the natural herbs, to provide people affected by particular skin condition with a customized cure.

After working for more than 25 years to bring every day to the U.S. market  this particular healing skin approach,our owner proudly states;

 "There are many good memories starting with our clients bringing their teen age children from great compliments we had from several celebrity clients but, the most moving thing is when we saw people regaining a youthful skin and appearance a see their total satisfaction and happiness. We have to admit that  most of the people who have been using ERBE products methodically for a long time, they kept a younger skin and vs. people who did not".

Carmen Miraglia-Erbe founder

"One of the traditional herbal blends our aromatists have been suggesting us to use for centuries,and which Erbe has combined with the most innovative technology in cosmetics,is the following;"

 

 "Italians used Cloves,Carrot,Lavender and Yarrow as the most authentic sun damage protective formula"

Our Mallow & Carrot Moisturizer - SPF 6,comes directly from this authentic knowledge combined with modern research in cosmetics development.

Ingredients:

Mallow;soothing, refreshing, decongestant

Cloves;traditionally used to fade dark spots

Carrot;nutrient

Evening Primrose ;anti wrinkle

Jojoba ;emollient

Yarrow ;tonifying, mildly astringent

Lavender ;soothing, healing

Key Benefits

•Light, hydrating, UV protective moisturizer for face and throat
•Repairing cream for any skin types that have repeated exposure to the elements
•Prevents sun damage and premature appearance of age lines
•Improves faded elasticity and restores the natural tone
•Normalizes irregular pigmentation associated with aging or over exposures
•The light texture is quickly absorbed into the skin leaving it smooth and soft without oily residues
Additional Notes 



The unique aroma of this moisturizer derived from essential oil of Clove, which is used to maintain regular pigmentation.

Hydrating, Protective, Anti-Aging

A truly protective, soothing, hydrating and toning moisturizer that helps prevent premature aging due to sun damage.

Mallow Day Protective Moisturizer with a SPF 6 is especially prepared for dry, mature skin and irregular pigmentation.

Light and easy to absorb; perfect as a make-up base. Its unique aroma is derived from essential oil of Clove, an herb traditionally used to prevent age spots and skin discoloration.

for more information about our  exlcusively made in Italy skin care line go to ha http://erbeitalianskincare.blogspot.it/2013/03/the-association-of-various-different.html

HEALING PROPERTIES OF HERBS,FLOWERS AND ROOTS GROWN IN THE ITALIAN FIELDS FOR THE ERBE PRODUCTS

We are the manufacturer of the products ERBE by Carmen Miraglia sold in the U.S.A. since 1988 (exclusively made in Italy skin care line,handcrafted candles,body/face oils and hair care products)

Director of North American Operations, Erbe
Sue Fogleman- 
2 WomenDoingBusiness
2womendobiz@gmail.com
678-708-9294
www.2womendobiz.com
www.erbeusa.com
www.erbeskincare.com

CHAMOMILLA MATRICARIA (CHAMOMILE) calming, protective, anti-redness, relaxing,
soothing for sensitive skin, capillary fragility. Chamomile soothes and calms various types of
inflammations. It also reduces redness and protects the capillaries, preventing the
appearance of new ones. It eliminates sign of fatigue on the face, diminishes fine lines and
restores an even and luminous skin tone. Works effectively as a pleasing eye make-up
remover as well as a relaxing massage oil.

RUSCUS ACULEATUS (BUTCHER’S BROOM) anti-inflammatory, protects capillary fragility,
Promotes circulation helping to improve the tone and the elasticity of the veins, reducing the
permeability and avoiding stagnant lymphatic activity, responsible for visible capillaries and
cellulite. Helpful to relieve night cramps and diminish fatigue of the legs.

ARCTIUM LAPPA ROOT EXTRACT- (BURDOCK)
In the root, the active ingredients have been found to "detoxify" promote blood circulation
improving the skin quality/texture and alleviate irritated skin. Antioxidants compounds have
also been found in the root.

PERSEA GRATISSIMA (AVOCADO OIL) nourishing, emollient, smoothing
Avocado oil is a strong skin protective, restores softness and reduces the appearance of age
spots. Rich in antioxidants like vitamins A, D and E, particularly good for dry or aged skin.
Highly moisturizing it increases production of collagen and reduces the effects of aging.
Contains lecithin and potassium, which are all highly beneficial for the skin as well as the hair.

BETULA ALBA BARK ( BIRCH) astringent, purifying,
Known as Birch Bark, it has astringent, soothing, anti-septic, healing and purifying properties.
A good remedy for blemishes and spots. It refreshes, tones and refines skin texture. Helps
prevent premature aging of the skin tissue, protecting it from oxidation and restoring healthy
and clear skin of the face, body and scalp.

BITTER ORANGE - purifying, balancing, astringent
Bitter Orange essential oil has been proved effective in treating numerous skin problems with
its antiseptic, antibacterial and antifungal properties. The effects and unique properties of
Bitter Orange essential oil is used in Aromatherapy cosmetics to prevents capillary fragility,
restore irritated skin to a clear and even appearance. It also acts as a natural antiseptic and
aids in clearing acne and, the strong anti-oxidant quality, prevents premature aging of the
skin tissue. Mildly astringent, with light exfoliating action that helps progressively eliminate
dead cells and flaky skin from the body and the scalp, allowing the skin to breath freely a,

BUTYROSPERMUM PARKII(SHEA)BUTTER emollient, nourishing, hydrating.
Protects from external agents and deeply nourishes the skin preventing the formation of
wrinkles and maintain the skin soft and fresh. The anti-oxidant activity present in this plant, is
due to the natural Vitamin A and D which help maintain an even color and a younger skin.

OENOTHERA BIENNIS (EVENING PRIMROSE) nourishing, emollient, anti-aging
Evening Primrose Oil is a remarkable healing plant with high contents of nutrients, essential for
cell structure and improve skin elasticity. Helps treat rosacea by reducing inflammation and,
the essential fatty acids dilutes sebum while reducing clogged pores, preventing acne and
restoring smooth and even appearance.

LAVENDER) soothing, purifying, balancing, healing
The fragrance of Lavender is calming, relaxing, and balancing for the mind and the body.
Ideal for its soothing, purifying, clarifying and antiseptic properties, preventing dehydration
and maintaining a soft and clear complexion. Lavender oil promotes tissue regeneration
and helps fade dark spots and scarred tissue.

LILIUM CANDIDUM BULB EXTRACT soothing, softening, astringent, emollient, demulcent. Lilium is a mucilaginous herb that soothes and heals dry, damaged or irritated skin. Used as a great
anti-inflammatory with hydrating and emollient properties, which promote optimal moisture
levels while improving the elasticity and the texture of the skin

LINDEN balancing, soothing, moisturizing rich in polysaccharides and proteins, Linden, has conditioning effect on hair and skin, forming a protective film that improves the structure of dry hair and skin. It is able to moisturize hair fiber and epidermis at long term, protect hair, smooth and coat hair surfaces,improve hair volume, and decrease static electricity.

MENTHA (MINT) is a refreshing, and stimulant plant extract that provides stimulant, astringent
and anti-oxidant effects. Used for personal care preparations as regenerative and balsamic
ingredient for hair care and bath products

ROSMARINUS OFFICINALIS (ROSEMARY) purifying, stimulating
Rosemary has astringent, purifying, stimulating and toning properties in skincare. Largely
used in anti-aging creams for its many beneficial effects on mature skin with loss of elasticity.
It helps relieve skin congestion to reduce puffiness and swelling, resulting in firmer and toned
skin. It promotes a healthy-looking complexion for its purifying action, eliminating waste
material from the cells and refining skin texture. Rosemary has great beneficial values in hair
products. It balances and prevents formation of impurities that might clog the pores
inhibiting the normal breathing of the scalp, which may cause thinning or hair loss. Rosemary
revitalizes dull and damaged hair, helping to restore healthier and stronger hair.

PRUNUS AMYGDALUS DULCIS(SWEET ALMOND)OIL hydrating, emollient, softening, suitable for all skin types even the most delicate and sensitive of adults and babies. Traditionally used in cosmetics for its refreshing, emollient, soothing and nourishing qualities. It helps prevent
stretch marks and heal dry/flaky skin. What¹s more, it is odorless and will not alter the natural
scent of the essential oils.

VITAMIN A - Regenerating, anti-aging-anti-oxidant
The primary benefit of vitamin A in cosmetics is its ability to normalize by regulating skin cell
growth, encouraging skin renewal and deep hydration, resulting in a soft, clear and smooth
skin. Vitamin A in combination with vitamin E has great antioxidant, moisturizing and
rejuvenating effects.

VITAMIN E - Anti-aging, repairing, protective
Vitamin E is one of the most powerful antioxidants that protects and repairs the skin. It
prevents premature aging of the skin and cellular damage, while increasing production of
collagen, essential to avoid skin dryness, fine line lines and wrinkles.

TRITICUM VULGARE(WHEAT) GERM OIL is known for its antioxidant and emollient properties.
The high contents of nourishing ingredients prevent premature appearance of signs of
aging, encouraging healthy cell growth and regeneration, deeply nourishes, softens
dry/rough skin and eliminates dead cells and flaky skin.

NETTLE – fortifying, protective – anti-inflammatory

Using Nettle in hair products, is a trusted method of reducing hair loss and encouraging hair

to re-grow. Due to its nourishing properties and anti-oxidants such as vitamin C, Nettle is also

believed to improve the condition of hair, providing hair follicles with vitamins and minerals

to produce stronger and healthier hair. Balancing and mildly antiseptic Nettle, incorporated

in hair formulations, helps combat hair loss and helps provide healthy, shiny hair, preventing

dandruff and providing protection of the skin and hair integrity against oxidative processes

LAVANDULA ANGUSTIFOLIA (LAVENDER) soothing, purifying, balancing, healing

Lavender is one of the most versatile oils in nature. The fragrance is very calming, relaxing,

and balancing for the mind and the body. Ideal in body and bath products for its soothing,

purifying and antiseptic properties, preventing dehydration and helping maintain a soft and

clear skin. Lavender oil promotes tissue regeneration

EQUISETUM AERVENSE EXTRACT (HORSETAIL) is ideal for dry/irritated skin.
The main activity of this plant is to reinforce the connective tissue and stimulate renewal of
the cells. Rich in minerals and soothing components, Horsetail is ideal to treat dehydrated

for more information about our  exlcusively made in Italy skin care line go to 

http://erbeitalianskincare.blogspot.it/2013/03/the-association-of-various-different.html

When the Italian Aristocracy used to grow plants and flowers for healing purposes at the ancient "Villa D'Este".

Since 1988,my work has been the testimony of an ancient tradition of Italian Herbalism in the U.S.”. “From a dream of quality, herbs and alchemy came a business.” - 

Ms Carmen Miraglia-Erbe founder

Why not: Everything Old is New Again. 

Aromatherapy is the use of natural flowers and plants essential oil to enhance the health of body and mind. Essential oils are found in flowers, roots, leaves, bark, wood and resins.

The healing practice through the use of essential oils dates back in the history when Hypocrites claimed it as one of the most effective medicine of that time. The first reported case of essential oils based cure even occurred in ancient Egypt, where antiseptic natural properties of unguents were well known.

From Egypt and the Middle East, knowledge of the art of essential oils traveled to Greece, Rome and the Arab world. During the middle ages, alchemists were experts in essential oils extraction and healing formulas preparations.
During the 18th and 19th centuries essential oils continued to represent a major support for the healing system until they were replaced by synthetic drugs. In Europe aromatherapy has been recognized for many years as valuable therapy and it was indeed taught in medical schools.

Clinical studies show that inhaling the aroma of essential oils turns on the entire neuron-endocrine system, the neurological area which intimately affects our deepest emotion. The oils fragrance help re-establish harmony, either in the body’s physiology up to a mental emotional level, balancing our entire personality. Once absorbed through massage, essential oils penetrate into the deeper layers of the skin helping to relieve areas of congestion and improving the quality of our self regulating resources. Essential oils have properties that make them suitable for the maintenance and health of the skin, for personal hygiene, as well as to prevent unbalanced skin conditions. They also help protect cellular membranes from premature aging processes and to diffuse aromatic scents at home to perfume and disinfect. They also act to prevent a wide range of skin disorders associated with aging, resulting in long-lasting, positive effects.

Therefore, the versatile properties of these oils and their lack of side effects make Aromatherapy a great alternative to conventional medicine for many conditions.
Based on years of experience and passion in the aromatherapy field, Erbe, which has the reputation of extracting the best quality of essential oils in Italy, is proud to introduce these healing and beautifying oils ready to use on the face, body or as massage oils. Essential oils are extremely concentrated and cannot be used pure, they are invariably deluded in base oils.

We are the manufacturer of the products ERBE by Carmen Miraglia sold in the U.S.A. since 1988 (exclusively made in Italy skin care line,handcrafted candles,body/face oils and hair care products)

Director of North American Operations, Erbe
Sue Fogleman- 
2 WomenDoingBusiness
2womendobiz@gmail.com
678-708-9294
www.2womendobiz.com
www.erbeusa.com
www.erbeskincare.com

Chamomile & Sweet Almond Oil; for the face, light and soothing oil, recommended to heal dry and sensitive skin.Anti-inflammatory,treats capillary fragility, helps calm eczema and allergic conditions. Reduce redness and evens the tone and color of the skin.
Lavender & Sweet Almond oil; Lavender (from Latin-lavare-to wash) is always been associated with cleaning and purification. Balances the natural ph of the skin, normalizes sensitive skin with blemishes. Mildly antiseptic helps prevent bacteria that cause acne and irritation, helps heal scars due to acne, and prevents blemishes.
Rosemary & Almond Oil; Rosemary has been traditionally used to stimulate oily and dull skin, refines the skin texture, reduces and purifies clogged pores, antiseptic quality helps the healing process of skin eruption caused by acne.

for more informarion about our comprehensive line of products please go to http://erbeitalianskincare.blogspot.it/2013/03/the-association-of-various-different.html

Since 1988,my work has been the testimony of an ancient tradition of Italian Herbalism in the U.S.”. “From a dream of quality, herbs and alchemy came a business.” - 

Ms Carmen Miraglia-Erbe founder

Crafted candles bringing the scent of the most precious Italian essential oils in your rooms.

We are the manufacturer of the products ERBE by Carmen Miraglia sold in the U.S.A. since 1988 (exclusively made in Italy skin care line,handcrafted candles,body/face oils and hair care products)

Director of North American Operations, Erbe
Sue Fogleman- 
2 WomenDoingBusiness
2womendobiz@gmail.com
678-708-9294
www.2womendobiz.com
www.erbeusa.com
www.erbeskincare.com

THE ADVANTAGES OF BEESWAX

ERBE USES ONLY PURE BEESWAX, MAKING CRAFTED CANDLES WITH PASSION,DEDICATION AND AN EXTREME ATTENTION TO MATERIALS USED.

There are many reasons why beeswax candles are higher than those of common paraffin wax, burn cleanly and longer, do not drip and do not produce harmful substances such as soot and smoke. 

To mantain a light and pleasant aromatic odor reminiscent of honey, to perfume the house of course,ERBE has created a collection of Candles and Scented Candles with precious essential oils that spread in the refined aromatic and balsamic notes, giving a pleasant feeling comfort and well-being. 

To purify the rooms, we have combined the beeswax with a very high percentage of propolis, known for its purifying and antiseptic properties,able to refresh the air of moist and closed ambiences ,and produce a light more intense and golden

for more information about our  exlcusively made in Italy skin care line go to 

http://erbeitalianskincare.blogspot.it/2013/03/the-association-of-various-different.html

A personal inspiring story

Lauroly Q: Welcome Carmen Miraglia. What a pleasure to have you here to talk about your company and ideals. The background story on how you got started with Erbe is so rich and filled with authenticity. Your products are truly an “ideal find” for those who haven’t discovered Erbe yet! You studied biology at Rome’s La Sapienza University and researched herbal alchemy dating back to the 16th century.  After working in your parents 18th Century pharmacy custom blending curative creams from essential oils you went on to develop products for major cosmetic companies. What motivated you to create your own line of phytocosmetics (phyto meaning plant based) called Erbe?

 Carmen Miraglia: Growing up in Italy it was customary to be acquainted with the natural healing methods from the folk medicine, everyone knows that Chamomile soothes and Rosemary stimulates. These plants are our foundations applied in the everyday life, including beauty receipts used for centuries and improved overtime. As a former product developer, for other cosmetic companies, I became more and more disenchanted with this world of ordinary formulations with no functional activity but only for commercial purposes. I felt I had to go back to what I knew best, personalized natural formulations, ready to use receipts for beauty and personal hygiene, based on extremely pure ingredients and without additives or chemicals but no shelf life. They were classic preparations previously available only custom made in local pharmacies. Soon my small artisan activity became a business and started researching for the appropriated additives to incorporate in my formulations, without altering or diminishing the effects of the botanical ingredients but, enhancing their efficacy to convey and maintain the properties of our herbs, roots and flowers.

 Lauroly Q: The inspiration for your line is so interesting. You studied the work of Italian herbalist, alchemists and physicians from celebrated ancient monasteries. How do you combine ancient alchemy with modern science? There are so many companies claiming “all natural” but we often find a natural herb like lavender listed last after a long list of chemicals. As former Marketing Director of the HBA Beauty show (tradeshow for cosmetic manufacturers) in New York, I talked to many product formulators who talked about the difficulty and challenges of natural product formulation.  Can you tell us how you address the challenges?

Carmen Miraglia: There are “chemicals” deriving from plants and “transformed” into a preservatives or antibacterial that may complete or enhance the functional activity of the plants. Essential oils, in their pure form and extracted in a safe way, are great preservatives and anti-oxidants, if we extract the active principal of the Lemon, we obtain the “ascorbic acid” used as a preservative and so on. Many plants, once they go under a transformation process may assume a fantasy name, we rigorously select the additives to incorporate in our products. The process of “transformation”, of vegetal origin ingredients, is fundamental to realize our line of products.

We are the manufacturer of the products ERBE by Carmen Miraglia sold in the US since 1988 (exclusively made in Italy skin care line,handcrafted candles,body/face oils and hair care products)

Director of NA Operations, Erbe
Sue Fogleman- 
2 WomenDoingBusiness
2womendobiz@gmail.com
678-708-9294
www.2womendobiz.com
www.erbeusa.com
www.erbeskincare.com

If you are in the NYC area we recommend La Alegria Salon and Spa on 196 Prince st-Manhattan

Lauroly Q: How do you insure quality in your production and manufacturing?

Carmen Miraglia: We rely on the work of family owned business for years who are determined to continue and maintain a traditional method of manufacturing passed on from generation to generation. We work very close for over 25 years now. Actually the new generation is more dedicated to quality, they have chosen to improve and grow with particular attention to quality and integrity. From our sources of the plants, their transformation and their employment, we control every aspect of production, including our packaging and designs. My suppliers, my graphic designer, my lab collaborators and I have formed a trustworthy team and by learning from each other, we create these products that are designed to be safe, functional and pleasant to use.

Lauroly Q: Okay we understand what makes Erbe so unique and special but let’s get to Italian culture. What botanical blends from nature did your ancient ancestors in Italy use?  And what is your best selling product?

Carmen Miraglia: Everyone knows Chamomile soothes, Rosemary stimulates, Mallow soothes if the gums are irritated, or Calendula cream helps if your skin is flaking dry. In Italy it is our everyday life, we always used natural remedies to cure minor ailments, mixing and blending mixtures of herbs for all kinds of needs. The association of various different herbs in one single product is the key to aim at various skin conditions. These associations and relative ratio of dosages is a precise science and this is what makes all ERBE’sMoisturizers the best appreciated products in our lines. Our skin care products contain a blend of truly precious essential oils and extracts, designed to target a wide range of skin conditions. Our blends contribute in enhancing the skin’s immune system, improve the appearance of dull skin, refresh and rejuvenate, while also delaying signs of aging.

- What was the catalyst for you to start your company?

“My work is the testimony of an ancient tradition of Italian Herbalism.
From a dream of quality, herbs and alchemy came a business.”
Born into a centuries old tradition I refined my knowledge studying herbs and their therapeutical benefits for the health and beauty, with herbalist monks in the Italian country side.This allowed me to discover and access a vast library of information and philosophy of the Authentic Italian Beauty Culture, with all its history, practices and work of herbalist monks and physicians from the 15^th century. Part inherited part collected, I accumulate a considerable knowledge and methods of the phyto/aroma cosmetics, improving and optimizing classic formulations, combining science with nature to make the world’s finest cosmetics and perfumes. After spending several years working in the family pharmacy, where each cream was made of fresh fruits, essential oils and herbs with no preservatives that expired after two to three weeks. I remember as a young girl in the summer my aunts making me creams out of fresh herbs and fruits and how amazing that was every summer. I expanded into making custom cosmetics for some of Italy’s leading families. These custom cosmetics caused a sensation, being that each product was custom blended specifically for each client’s skin type. Of course all was done on a small scale and before I dedicate my entire time in developing ERBE, I collaborate part time as a product developer for some of Europe’s most prestigious cosmetic companies, I found myself frustrated with the synthetic nature of the products I was developing under request, so I decided to do what my ancestors have been doing for centuries and put it in packages and sell it on a larger scale.



  - What is the essence of your business and your product line?

 ERBE specializes in plants transformation, extractions and distillation.
Our product lines have their origin in the methods and practices of Phyto/therapy (healing with plants) and Aromatherapy (healing with essential oils)
That branch of Aromatherapy known as  aroma/cosmetica  uses the power of penetration through the tissues of the essences, to establish beauty treatments that are not limited to the surface of the skin but, to be corrected in a stable cells renewal  process. The therapeutic  properties  of the essential oils in pharmacology are also the foundation of their special and profound action in dermo-cosmetics.
Essential oils perform the function of stimulating the exhausted tissues, promote cell renewal and maintain constant the level of purification. The best results are obtained with blends of essential oils that work synergy with  oils or creams or emulsions and extractions. The most recent research has developed dermo-cosmetic functional products based on specific essences for various treatments that integrate the therapeutic aspect-base with the aesthetic. More practically, the plants can be considered as a laboratory containing many chemicals, extractable in different ways depending on the method used. From each of these methods it is possible to obtain a final product with specific requirements and characteristics, with specific therapeutic indications. The extractive techniques applied to material of vegetable nature, are employed as well as for obtaining the pure active principle, removing unwanted components from the plants. Aroma-cosmetics are based on the therapeutic action of extracted herbs and flowers and essentials oils. The sources and quality of the row natural ingredients play a primary role, harvest must occur in season and in the (balsamic time) when the plants offer the most of their therapeutic properties

 - What makes ERBE remarkable and memorable?

I think the absolute pure scent of the products is a consistence positive first approach.

The natural, delicate and elegant smell that characterizes all our products, is inviting and evocative, creating an immediate feeling of trust and confidence for a traditional and solid history of cosmetic manufacturing and not just another cosmetic brand with no other origin but a lab born chemical product.Texture also plays a big role and after using ERBE products, the biggest comment I hear “ it really worked for me, cannot go back to other commercial  products” . What is remarkable is that I still have a faithful and growing clientele for so many years without ever making an advertising campaign.


- From where or whom do you draw your greatest inspiration?

Of course the first “ maestro” is the work of  famous herbalist physicians from the 15^th centuries. They were the first to codify and create beauty products as we know them today. But, I must say that the fascinating and charming word of the women in my life as I was growing up, had the strongest influence in my future chooses. Their life style, the attention they had towards beauty and health, my mother exchanging receipts and beauty secrets with friend, and the smell of the flowers in our evenings promenades,  made me realize that that was the world I wanted to leave in, a simple and elegant life style made of quality and care.

- What are some major things you’ve learned while running ERBE?

Confidence and trust are the major assets we have had all along our retail operation. I learned that people are not just consumers, I felt all the way that there is a lack of professional skills among retail operators,  they undervalue the power of honesty and loving approach with clients. Is all aimed to make a quick sale and not to cultivate a clientele. When I was running the retail operation, I found that people need to feel unique and important, they have to trust that the product suggested is the perfect and appropriate product for them. Of course this have to be sustained by a trained personnel 

    

- What has been your favorite or most poignant memory of your company to date?

There are many good memories starting with my clients bringing their teen age children from great compliments I had from several celebrity clients but, the most moving thing is when I saw people regaining a youthful skin and appearance a see their total satisfaction and happiness. I have to admit that  most of the people who have been using ERBE products methodically for a long time, they kept a younger skin and vs. people who did not.

- Any plans you can share with us about the future of ERBE?

I see there is an empty space in the market for true herbal products, I would like to cover that market. There is a growing public seeking natural products but it is difficult to discern among the many so called “ natural” “organic” brands. There is a lot of confusion and I feel is important for me to be distinguished by that type of categories because, regardless of their claim, in reality most cosmetic company uses the same commercial bases as everyone else, synthetic or “reconstructed” essential oils and inert row ingredients. So far ERBE has been recognized as the only brand reflecting the Authentic Italian Beauty Culture and my plan is try to pursue this concept with integrity and innovations.

for more information about our exlcusively made in Italy skin care line sold in the US market, go to  http://erbeitalianskincare.blogspot.it/2013/03/the-association-of-various-different.html