We grew up with the idea and belief there is an empty space in the market for true herbal products,so we decided years ago to comit to covering that market,by having paved the way for what has been probably one of the most unique,inspiring and emotional stories of the beauty industry;the history of ERBE and its founder,Carmen Miraglia.Still now as many years ago,there is a growing public seeking natural products but it is difficult to discern among the many so called “ natural” “organic” brands. There is a lot of confusion and we feel it is important for us to be distinguished by that type of categories because, regardless of their claim, in reality most of the cosmetics company use the same commercial bases,such as synthetic or “reconstructed” essential oils and inert row ingredients. So far ERBE has been recognized as the only brand reflecting the Authentic Italian Beauty Culture and our plan is try to pursue this concept with integrity and innovations.
for more information about our exlcusively made in Italy skin care line sold in the US market, go to http://erbeitalianskincare.blogspot.it/2013/03/the-association-of-various-different.html